Job Description

Description

• Own the outbound marketing channel (email & push notifications) for SEA countries: create campaigns from the scratch, manage targeting and segmentation, messaging, creative, content and design, planning, localization, build, execution and reporting
• Engage with the engagement automation team to create and execute an email and push marketing plan to drive engagement and design plans to support initiatives in an automated and scalable way
• Partner with various partner teams to increase awareness of the benefits supported by a continuous, meticulously planned and documented testing plan
• Hold a high bar for when manual emails are required
• Ensure campaigns are executed to the highest standard
• Write up proposals, testing/experimentation roadmaps and campaign reviews, and also contribute to business reviews
• Drive deep dive analysis working with BI to understand campaign performance and segmentation opportunities
• Work closely with other marketing channels and peers within the region and globally to ensure key launches and partnerships are supported

Job Requirement

• 3+ years of relevant work experience in roles requiring data analysis, process improvements, creative problem solving, and cross-functional collaboration
• Intermediate to advanced Excel skills
• Project management skills

• Demonstrated experience using data and metrics to measure performance and determine improvements
• Background in marketing a global offering with a targeted localized approach
• Ability to conceptualize and execute projects, with strong bias for action and ability to prioritize and meet deadlines
• Comfortable operating with considerable autonomy and possess decision making skills when faced with ambiguity
• Experience writing customer-facing content that is on-brand, relevant, and tailored to online customers
• Ability to analyze data quantitatively and use customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of marketing programs
• Understanding and use of web metrics to measure performance
• XML/HTML skills: no need to hand-code, but you can troubleshoot
• Comfortable with a varied set of software and editing tools. Ability to learn new tools quickly
• Familiarity with databases and SQL

Industry

FMCG / Retail

Specialization

Marketing / Public Relations / Media / Advertising
Others

Location

Central

Employment Type

Contract / Temp

Salary

Negotiable

If you meet the requirements of this role, please email a detailed resume in Word document to Jessica Nguyen Huynh Thanh Truc.
CEI Registration No.: R23113787
Email: jessica.nguyen@recruitexpress.com.sg
Tel: 67351955
*All information will be treated with strictest confidence. We regret that only short-listed applicants will be notified.

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