Company Description:
AKA is an integrated communications agency based in Singapore, supporting our clients locally, regionally and globally by conceptualising and bringing to life compelling creative campaigns. Part of our offering is design and production support - from creating on-point infographics for an infant formula brand, through to shooting stylish cinema ads for a travel destination. Everyone at AKA is forward-thinking, collaborative, and passionate about delivering great work for our clients (plus we're a friendly bunch). We enjoy a flat hierarchy and expect everyone - no matter what level - to bring ideas to work every day, speak their mind, and positively contribute to the culture. We're proud to work with some of the world's leading brands - the likes of Durex, Meta, Jetstar Asia, Tourism New Zealand, and Levi's to name just a few.
Overview:
We're looking for a strategic, results-driven, and client-focused Account Director with a strong creative mindset and a proven track record of leading high-impact campaigns.
Responsibilities:
Client Handling
Lead clients in the development of strategic plans and objectives
Critically analyse client briefs and provide strategic insights and recommendations
Define scope of work and KPIs
Solve problems and overcome challenges with creative communications solutions
Senior point of contact and strategic counsel to client and their stakeholders
Raise over-servicing issues with client and make recommendations for adjustments
Working with the team
Responsible for the growth and development of AM/AEs on team through formal and informal
coaching
Communicate clear work scope and roles and responsibilities on the account
Guide execution of plans and ensure the team stays on track and on target
Oversee day-to-day servicing to ensure quality and timeliness of work
Review monthly budget and time allocations with team
New business
Identify new business leads and bring in new business for the agency
Lead proposal development - brainstorm, pitch document, presentation
Organically grow existing accounts
Provide counsel to other teams who could benefit from your experience/network
Stakeholder engagement (media, influencers, employees, industry, government)
Lead our approach to stakeholder engagement across all audiences
Employ strategies that integrate PESO media channels
Ability to grow and leverage strong relationships with key stakeholders to achieve goals
Provide guidance to teams on how to create appropriate communications materials
Ensure all elements (angles, contacts, output) are clear between client and team
Develop strong and compelling messages that are aligned with strategy
Digital, Design, Production
Have sound and current knowledge of digital platforms
Identify opportunities to grow our business through digital, design and tech-led solutions
Manage and oversee the production process (from ideation through scripting and storyboarding,
filming and editing)
Financial and Administrative
Support contract development, new client set-up and managing related client expenses
Spearhead budgeting process and ensure the team is clear on what has been signed off
Manage team hours vs agreed hours and scope and work
Support Finance to manage efficiency for the billing process
Qualifications:
8 - 12 in the Communications industry
Master in developing earned-first, integrated communications programmes and campaigns
Expert writing and presentation skills
Provide strategic and often creative counsel that brings significant value to clients, driving their
business goals
Experience in successfully building stakeholder relationships
Motivate, direct and drive performance with teams on accounts
Ability to convert new business into long-term clients
Grow people and improve capability of team
Grow existing client accounts across all relevant agency capabilities
* Strong business acumen
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