Job Description

Prudential\xe2\x80\x99s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people\xe2\x80\x99s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.In this role, you will be responsible in creating a lasting impression among consumers and improving product sales and market share.:Brand Marketing & Content

• Produce and develop marketing material for the use of advertising, promotion and online presence by applying creativity and design skills to generate enticing communications material that align with brand\xe2\x80\x99s identity to the target audience.
• Supervise the production of high-quality creative materials by working closely with external agencies and vendors including but not limited to digital content, print collaterals and multimedia assets.
• Ensuring external agencies and vendors coordinate as per agreed production schedules to maintain brand consistency, ensuring adherence to brand guidelines and regulatory requirements.
• Stay updated on industry trends and competitors\xe2\x80\x99 activities, integrating insights into branding strategies.
• Analyse performance metrics to measure the effectiveness of branding initiatives and make data-driven recommendations for optimization.
• Stay abreast of emerging design and marketing technologies to continually enhance the company\xe2\x80\x99s creative capabilities.

\xe2\x80\x8bProduct & Segment Marketing

• In collaboration with respective Product & Segment Marketing Teams, oversees and sometimes develop marketing launches/campaigns based on set marketing plans.
• Working with Product & Segment marketing teams, develop value propositions and clearly identifiable messaging including a messaging/identity framework for each launch in our portfolio.
• Works with agency partners to produce high quality marketing assets and tools for product & segment marketing.
• Works with internal communications to ensure that all product launches are communicated clearly across the business.
• Identifies new ways to develop more engaging communications.

Key Performance Indicators:

• Deliver against Brand strategy with a set of initiatives and development for 2024
• Identifies measurement solutions and provides recommendations for enhancement by working with other functions or external agencies to gather customer feedback on our products and campaign (Service Campaign).
• Ability to provide Sound creative solution that will help deliver materials against the business objectives and target.
• Works with internal stakeholders and agencies (both creative & media) teams to analyse and report progress of respective campaign goals and ROI.
• Contribute to the delivery of TOM brand preference amongst the identified target audience based on annual brand health tracker.
• Help drive NBP and Policy Holders through a clearly thought out plan for marketing communications and clear messaging framework.
• Delivers Marketing activities and campaigns on time and to budget.
• Meet the annual targets for TOM brand awareness, brand preference and recommendation
• Ensuring Marketing efforts contribute to uplift in NPS and leads generation based on the Customer division\xe2\x80\x99s objective\xe2\x80\x8b

Organisation Context:

• Key role that will help drive marketing campaigns aligned with PACS North Stars.
• Interfaces with other functions within Marketing, Product and Customer Division was well as other functions within the organisation to drive NPS, leads generation, brand growth and brand preference objectives.

Upskill Request:

• Strategic Creative Thinking

Combining the art of creativity to the service of well-defined strategic objectives. * Digital Marketing BootcampLearning the fundamentals of digital marketing, measurement of marketing performance through analytics/insights and customers journey through studying the online behaviour and journey mapping * Exploring AI Opensource Solutions for Design Creation & Text-to-Image Generation:To learn about automating design processes and generating compelling visual content, which could help to enhance our marketing campaigns and overall brand presencePrudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

Prudential