Job Description

The role
To be in-charge of all marketing and communication programs across various platforms which include strategy development, program implementation and evaluation, and budgetary control in areas of advertising, promotions, public relations, events, and direct marketing to create a strong and unified shopping mall brand that stands out from the competition.Responsibilities

• Responsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the shopping mall to achieve desired KPIs and unified shopping cluster experience.
• Form strategic partnerships to source for sponsorships, opportunities to host unique events or identify publicity opportunities for the mall.
• Proactively engage tenants to market their products and enhance their sales and shoppers' experience.
• Plan the department's budget to ensure that expenses are kept within the approved budget.
• Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and tenant's GTO and prepare monthly reports for internal analysis.
• Develop exciting online marketing strategies to actively engage online communities.
• Analyse competitors, market trends, and identify opportunities to drive footfall.
• Oversee the marketing of advertising spaces to maximize mall's revenue.
• Manage Digital Service Advocates to ensure smooth execution of the day-to-day operations.
• Maintain customer service initiatives and achieve service standards set for the mall.
• Be actively involved in supporting group campaigns and initiatives.
• The Company may assign duties in addition to those listed/described above and/or vary the scope of work according to business requirements.

• Degree in Mass Communications, Marketing, or a related field
• Minimum 5 years' relevant experience in retail / hospitality industry
• Creative, dynamic, and resourceful with good media and relevant promotional partners' contacts
• Good interpersonal skills and excellent in customer relationship management
• Excellent written and verbal communications skills
• Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint
• Fast and independent with strong organizational skills
• Meticulous, self-motivated, able to multi-task and work under pressure
• Results-oriented and able to meet tight deadlines.

Macdonald & Company