Job Description

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Conduct market research and identify ways to improve customer engagement and experience Support the planning and execution of mall-wide promotions, campaigns, and events to boost traffic and tenant revenue Source and liaise with licensees for atrium, roadshow, and advertising space bookings to drive revenue Liaise with vendor and tenants in managing digital marketing, content creation, and social media engagement across platforms Coordinate with internal teams, sponsors, agencies, and vendors to ensure smooth execution of campaigns and events Ensure timely publicity of store listings, promotions, and events via website, mall directories, and social media Prepare media releases and publicity materials and copy writing for mall events Evaluate campaign performance and data analytics Liaise with front line staff and backend departments for marketing campaigns
Requirements:


Diploma in Marketing / Mass Communications or relevant experience Prior experience in retail mall marketing, events management, digital marketing and Social Media marketing will be an advantage * Good knowledge in digital marketing, including social media platforms management, paid media buy and analytics