Job Description

Be a part of the Volkswagen Group Singapore Marketing team where you will be responsible for driving positive customer experiences and planning 360 marketing communication campaigns to retain customer database by working closely with primarily the Aftersales department, as well as managing the creative and media agencies.

Your tasks:

Planning Development and Execution

• Plan and execute initiatives and campaigns that drive positive customer experience, brand loyalty and revenue across all digital and physical touchpoints to create a seamless channel integration
• Support the Aftersales department via retail marketing strategies & communications to develop strong presence of Aftersales services and impressions
• Coordinate and manage incoming Aftersales enquiries and feedback from customers via brand channels by partnering closely with the Aftersales team to ensure a seamless customer experience
• Lead and source for retail partners to be offer discounts and perks to VGS brand customers and continuously improve on Aftersales experience and excitement for customers and prospects
• Forecast and track marketing expenditure and overall department budget

Campaign/Activities/Event Management

• Lead and monitor Aftersales marketing campaigns
• Drive and manage creative and events agencies in execution of tasks and campaigns
• Create and manage timelines and reports
• Plan and organise customers events in the showroom to drive traffic for Aftersales and Sales, depending on objective of event(s)
• Propose key performance indicators for all communications activities, analyse and manage post-campaign evaluation
• Accomplish financial objectives by forecasting budget requirements, scheduling expenditures and analysing variance

Product literature and materials management

• Responsible for Aftersales content management, communication and brand positioning on Service Center POSM, brand websites, mobile applications, customer e-newsletters, Google Business, META, TikTok, etc.
• Conceptualise and lead the production of POS material and merchandise (sales brochures, price lists, product standees, display materials, etc)

Your skills:

• Degree in Marketing or Communications, or related fields
• 3 to 5 years\' of experience in a similar role is a must
• Proficient in MS Office and CMS Systems
• Knowledge of automotive industry preferred
• Meticulous, good interpersonal and communications skills
• High level of independence and initiative
• Prior experience in digital and traditional advertising, events, media planning and budgeting required
• A valid Class 3 driving license will be advantageous

Interested applicants are welcome to apply online with resume stating salary expectation and notice period required. Please limit your resume to 1 page.

We regret that only shortlisted candidate(s) will be notified.

Additional Information

Career Level

Junior Executive

Qualification

Bachelor\'s Degree, Post Graduate Diploma, Professional Degree

Years of Experience

3 years

Job Type

Full-Time

Job Specializations

,

Company Overview

The Volkswagen Group with its headquarters in Wolfsburg is one of the world\'s leading automobile manufacturers and the largest car maker in Europe.

Volkswagen Group Singapore (VGS) is a subsidiary of Porsche Holding Salzburg, which is fully owned by the Volkswagen Group. The company\'s portfolio includes Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, \xc5\xa0koda, CUPRA and Das WeltAuto - the Volkswagen Group\'s global certified pre-owned car programme.

VGS imports and retails Volkswagen, \xc5\xa0KODA and CUPRA vehicles directly. By retailing directly to customers, VGS is able to position itself at the forefront of Singapore\'s car market. This arrangement also allows for a closer relationship between the brand and the people who matter the most. VGS provides its customers with the quality experience they expect from Europe\'s largest car maker.

The showrooms and service centres are fully equipped with the latest equipment, with investments continuously being made in human resources and processes to provide the highest possible levels of customer service in both sales and aftersales.

It is the goal of the Volkswagen Group to offer a wide range of attractive, safe and environmentally-friendly vehicles, which set world standards in their respective classes.

At VGS, you will stand shoulder to shoulder with a team of professionals who value motivation, responsibility, collaboration, innovation.

VGS is an all-inclusive employer. We welcome both entry level candidates and mid-career professionals. Become a part of the VGS team where you can grow and develop your skills.

Additional Company Information

Registration No.

199101494Z

Company Size

201 - 500 Employees

Average Processing Time

10 days

Industry

Automobile / Automotive Ancillary / Vehicle

Benefits & Others

Dental, Medical, Regular hours, Mondays - Fridays, Business (e.g. Shirts)

Specific Location

Alexandra Road

Singapore Post