- Develop and execute strategic marketing plans to increase brand awareness and drive lead generation for Alibaba Cloud's products and services in Singapore and the Southeast Asia region.
- Collaborate with cross-functional teams to align marketing strategies with business objectives and ensure consistent messaging across channels.
- Manage and optimize digital marketing campaigns, including social media, email marketing, and paid advertising, to enhance engagement and conversion rates.
- Conduct market research and analysis to identify trends, customer needs, and competitive landscape to inform marketing strategies and initiatives.
- Organize and participate in industry events, webinars, and trade shows to promote Alibaba Cloud and its offerings.
- Create and localize marketing content, including brochures, presentations, and case studies, to effectively communicate value propositions to diverse audiences.
- Monitor and report on the effectiveness of marketing activities, using data-driven insights to refine strategies and improve ROI.
- Build and maintain strong relationships with media partners, agencies, and other external stakeholders.
Position Requirement
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in marketing, preferably within the technology or cloud computing sector.
- Proficiency in both spoken and written Chinese is a must.
- Strong understanding of digital marketing tools and platforms, along with experience in campaign management.
- Excellent communication and interpersonal skills, with the ability to work effectively in a multicultural environment.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.
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