Job Description

We are seeking a strategic and execution-driven Brand & Go-To-Market person to lead and scale our marketing initiatives. This role is ideal for someone who can translate brand vision into impactful campaigns, manage end-to-end marketing operations, and drive growth across customer acquisition, engagement, and retention.



Key Responsibilities



Campaign Planning & Execution



Support end-to-end execution of marketing campaigns across digital, social and offline



Collaborate with agencies on creative development, media buying, and content deployment



Monitor campaign timelines and performance to ensure timely delivery and ROI target



Brand & Content Management



Ensure consistent brand messaging across all touchpoints



Assist in the development of marketing assets such as EDMs, social posts, and brochures



Coordinate marketing calendars, product launches, and brand engagement initiatives



Performance Marketing & Analytics



Track, analyze, and report on key marketing metrics (CTR, CAC, conversion, engagement rates, etc.)



Recommend optimizations based on insights and market trends



Work with CRM teams to plan and execute lifecycle campaigns



Analyze competitors' campaigns and promotions to identify gaps and opportunities



Cross-Functional Collaboration



Work closely with product, sales, and customer support teams to align marketing efforts



Manage vendors, agency partners, and promotional partners to deliver high-quality outputs



Support budget tracking and procurement coordination for marketing spends

Qualifications



4-8 years of marketing experience, preferably in B2C or customer-centric industries



Hands-on experience in executing digital and offline campaigns



Proficiency in tools are preferred like Meta Ads Manager, Google Ads/ Analytics and marketing campaign platforms



Strong analytical skills with the ability to interpret data and generate actionable insights



Excellent project management and communication skills



Collaborative mindset with attention to detail and execution excellence



Preferred Qualifications



Background in telecommunications, fintech, or digital-first consumer brands



Experience with CRM/lifecycle communication (e.g. Salesforce, HubSpot, Braze)



Familiarity with design tools (e.g. Canva, Adobe Suite) and engagement with creative agencies



Strong commercial acumen and ability to work with lean budgets and agile timelines



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