Job Description

JOB DESCRIPTION:

Abbott is a global healthcare leader, creating breakthrough science to improve people\xe2\x80\x99s health. We\xe2\x80\x99re always looking towards the future, anticipating changes in medical science and technology.

Structural Heart Business Mission: why we exist. Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease.

Overview & Primary Function

This position is responsible for the strategic development and implementation of marketing communications for Abbott HF technologies in Asia Pacific (including China). This role is responsible for the stewardship, promotion, and communication of the Abbott brand and HF technologies in the Asia Pacific region. This role\xe2\x80\x99s success is built upon the ability to demonstrate an understanding of the business, product, customer, distribution channels, and competitors while applying their perspective and expertise in marketing communications to execute the regional plan. A strong understanding and respect for cultural sensitivities, diverse market environments and acceptance of a broad range of customer needs is mandatory for this role.

Major Responsibilities

• Assist in the development of the Annual Marcom Strategy to support raise therapy awareness and market development.
• Plan, manage and execute regional level marketing and educational events executions (physical and virtual)
• Manage agencies and outside vendors to execute work within brand standards and consistent with product labeling, product positioning, and approved messaging.
• Produce communication materials on time and on budget while using established department procedures and tools.
• Collaborate closely with peers in Marketing, Digital Marketing, Congress/Events, Public Relations and Creative Services to align on product launches, campaigns, process, strategies, best practices and efficiencies.
• Ensure communication materials leveraged from global/U.S. are modified for regional market and audience needs.
• Assist in content strategy and development for digital channels, such as web, social, email and paid content marketing.
• Assist in content strategy for specific tier 1-3 events and congresses in close collaboration with Congress/Events, Creative Services, Digital Marketing, PR and Brand peers.
• Primary conduit between countries and Global Marketing for translation requirements across Abbott packaging, collateral, training and other Marcom materials.
• Work with Abbott Global Website team to create and maintain APAC microsites if required to meet business objectives
• Manage the Marketing Communications Approval Process across APAC
• Manage print, inventory/repository (sales enblement tool) and distribution of all print and digital marketing materials according to compliance/regulatory requirements to support internal and external customers.
• Act as primary lead for ad and promo regulatory reviews.
• Perform other related duties and responsibilities, as assigned.
• Comply with all respective country regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
• Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.

Minimum Requirements

• Degree in MKT / PR/Marcome or management
• Medical device and/or healthcare industry background preferred, not required.
• Minimum 3 years\xe2\x80\x99 experience in the field of Marketing, Marketing Communications, advertising or other similar field required.
• Excellent use of MS Office including PowerPoint and Excel software.
• Experience working with PC and MAC platforms.
• Print Production knowledge.
• Ability to work in a highly matrixed and geographically diverse business environment.
• Strong project management skills.
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
• Excellent proof reading skills.
• Experience working in a highly matrixed and geographically diverse business environment.
• Demonstrated ability to work collaboratively as part of interdisciplinary teams that include product managers, designers, agencies, and marketing automation teams.
• Self-starter who takes initiative, and is comfortable working in a fast-paced environment, and able to independently manage multiple projects towards aggressive deadlines.
• Multitasks, prioritizes and meets deadlines in timely manner.
• Strong organizational and follow-up skills, as well as attention to detail.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

The salary for this role is between: N/A

JOB FAMILY: Marketing Support

DIVISION: EP Electrophysiology

LOCATION: Singapore
Singapore : DUO Tower

ADDITIONAL LOCATIONS:

WORK SHIFT: Standard

TRAVEL: Not specified

MEDICAL SURVEILLANCE: Not Applicable

SIGNIFICANT WORK ACTIVITIES: Not Applicable

Abbott