Asia Pacific - Regional Digital Marketing Executive
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Date: 23-Dec-2022 Location: Singapore, 01, SG Company: Shiseido This will be a 1 year fixed-term contract role with full benefits. Conversion/renewal will be subjected to business performance and needs. KEY RESPONSIBILITIES
Support strategies for cross-channel campaigns ensuring the ability to capture attribution from top funnel tactics to low funnel conversion metrics across different platforms, including brand.com & pureplayer channels.
Contribute to the planning, executing, optimising & evaluating marketing activities for regional brand.com / ecom campaigns across APAC markets within a matrix organisation and external agency partners.
Assist on creation of regional best practices, playbooks, frameworks, benchmarking strategies on digital marketing and media
Manage & maintain regional marketing tools, including social governance, website analytics, influencer marketing, social listening, content publishing tools etc.
Provide training & consultations to local markets on regional marketing tools in collaboration with expert agency partners
Execute competitive E-commerce activities and media usage tracking to uncover market trends and industry developments to identify new opportunities.
Support in evaluating new digital technologies & marketing technology stack in collaboration with stakeholders
E-business reporting support: regular and ad-hoc reports
Corporate projects support
Division administration support such as rebilling, managing regional distribution list, org chart info management, box access management.
REQUIREMENTS
Fluent in Mandarin and English speaking
Understanding SEA, Taiwan and Korea\xe2\x80\x99s e-com and media ecosystems