Assistant Brand Manager, Kinder, Sea/hk/tw

Singapore, Singapore

Job Description


Job Location: \xe2\x80\x8bSingapore\xe2\x80\x8bSingaporeCompany descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella\xc2\xae, Tic Tac\xc2\xae, Ferrero Rocher\xc2\xae, Raffaello\xc2\xae, Kinder Bueno\xc2\xae and Kinder Surprise\xc2\xae. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.Diversity StatementFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.About the Role:The role is aimed to focus on the continuous expansion and growth of Kinder Chocolate and Kinder Bueno brands, and the brand development and performance on the markets of Southeast Asia, Hong Kong and Taiwan. The role contributes to and works cross-functionally to meet both, the business (volume/value) and brand (market share, penetration) targets for the brands, as well as effectively and efficiently manage and execute marketing plans on time and within budget across markets.Main Responsibilities:Support of a marketing strategy through data analysis and recommendation of action plans to drive brand growth, development and course-correction of brand plans across respective marketsOngoing monthly tracking and update of brand performance, including performance in sales and comprehensive understanding, tracking and sharing of competitor activities across marketsEffective management and timely execution of all brand marketing activities across markets, leading sales launches and market launch initiatives and development of marketing plans in new marketsDevelopment of brand short- and mid-term objectives and targets, including identification of market opportunities, development of pricing and product portfolio strategy for new markets and recommendation to the management teamWork closely with the Region Marketing team to share and obtain best practices, provide and request information as neededSupport in developing brief and media strategy across markets, develop local adaptations to TV advertising, work closely with advertising agency, develop other ATL advertising materialsManage and execute media plans, working closely with media and event agency to manage social media calendar, activations and develop, manage and execute events and activations for the brandWork closely with relevant teams to track and update stakeholders on the production, stock situation and timelines across marketsManage carefully multiple RDP/packaging projects for the brand and keep all stakeholders and management team regularly updated on the progress of RDP development, flagging issues on timeEnsure all artworks accuracy and timely approvalDevelop and adapt POSMs, working very closely with the creative agency and trade marketing teamManage on-pack designs and premiums, working closely with related departments to ensure items closely adhere to legal and quality requirementDevelop consumer promotions, monitor implementation of activity gridsOversee brand budgets and provide updates on brand financials as needed, manage POs, invoices and ensure accurate and timely paymentsWho we are looking for:University degreeRelevant experience in FMCG Brand Marketing, knowledge of the Asia region, in terms of consumers and FMCG dynamics and regional business unit experience is preferredStrong marketing fundamentals and project management skillsetSolid numerical skillset and analytical ability, cognitive thought, high attention to detailsAgility and capability of adapting / multi-tasking in a fast paced and continuously changing environmentHigh sense of responsibility and proactivity, anticipation of issues and proposal of solutionsStrong commercial mindset, ability to collaborate across functions and with multiple stakeholdersGood time management, ability to work efficiently, independently and within a teamExcellent interpersonal and communication skillsMS Office, familiarity with Nielsen Answers and SAP systems preferredFluency in English, written and spoken, Mandarin is considered a strong plusHow to be successful in the role and at Ferrero:Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you\'ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of Ferrero products. Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach. Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders.

Ferrero

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Job Detail

  • Job Id
    JD1443241
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned