At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON'S and BAND-AID that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.
Role reports to:
MYSG Senior Brand Manager - Skin Health
Location:
Asia Pacific, Singapore, Singapore, Singapore
Work Location:
Hybrid
What you will do
Assistant Brand Manager
This position reports to Skin Health Lead MYSG and is based in Singapore.
Who we are
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.
Position Summary
We now have a great opportunity for an Assistant Brand Manager to join our Consumer Health business. Working within the Marketing Team you will be responsible for leading our consumer marketing brands. You will work closely with the cross-functional Teams and Regional Counterparts in order to create and execute initiatives through the Consumer Journey.
Key competencies
Apply in-depth understanding of consumer and marketplace dynamics to pursue end-to-end brand management and development.
Applies working knowledge of brand strategies and brand building tactics to provide input in the planning process and execution of them
Planning and execution of all communications and media actions on all channels, including online and social media
Develop Influencer Marketing Engagement Plans to build relevance for Brands
Assisting with pricing and new product launches as well as developing new business opportunities
Demonstrates knowledge of the brand P&L and its components to determine implications of marketing decisions on brand profitability
Strong analytical capabilities to lead brand performance analysis and deliver recommendations
Key Responsibilities
Implementation of brand strategies of a portfolio of brands
Build and support the creation of innovative and effective campaigns to grow sales & market share in your Brands. From development of concepts with agency, briefing of media agency down to executions of campaigns.
Manage new product launches, from working with supply chain on inventory, preparing pricing to preparing sell-in presentations to customers
Attend and contribute to relevant brand team meetings and business planning process.
Lead external agency relationships and ensure work is delivered on time and within budget.
Work with media partners to implement optimisations to digital campaigns
Working directly with agencies to develop or adapt assets that support all marketing initiatives.
Lead launch of NPDs to ensure flawless execution.
Work closely with Shopper & Customer Development team to implement commercial initiatives to drive profitability.
Competitor and consumer insights analysis
To work on Annual Business/Brand Planning to strategize for following year
Develop Brand Plans for your brand to deliver Category growth and present to key Customers.
Participate in customer meetings, especially joint business planning with key customers
To champion your brand within the broader organisation
What we are looking for
Qualifications
A minimum of a bachelor's degree is required, Marketing/Business preferred
Minimal 3 years of Brand Management Experience in an FMCG environment essential.
Commercial understanding with strong financial acumen
Understanding of P&L Development
Experience with executing digital/online marketing strategies is required
Can do attitude, with the ability to influence and work in a collaborative way
Proven implementation ability
Proactive and results driven
Good Interpersonal skills with the ability to influence
Flexibility to adapt plans/challenges as they arise
Passion for building brands and a proven track record in developing brand strategies is required
What's In It For You
Competitive Benefit Package
Volunteering Days, Flexible Working, Health and Wellness Reimbursements and much more!
Learning & Development Opportunities
Employee Resource Groups
This list could vary based on location/region
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
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