Job Description

Coty is one of the world\xe2\x80\x99s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY\xe2\x80\x99s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

THE ROLE

We\xe2\x80\x99re looking for an Assistant Brand Manager to join the Singapore Prestige team to manage the Fragrance portfolio. This is a newly added role, and a visible one, that will be responsible not only for the commercial success of the business unit under his/her care, but also the acceleration of Coty\xe2\x80\x99s ambitions through impactful marketing strategy and impeccable execution.

This role will report to the Brand Manager.

In your role, you will:

Brand & Product Marketing

• Along with the Brand Manager, develop and execute end-to-end strategic plans in collaboration with Commercial and Retail Operations, to achieve the desired growth and sales targets.
• Support the preparation of 360\xc2\xb0 launch plans with a view to do \xe2\x80\x9cfewer, bigger, better\xe2\x80\x9d, showcasing Singapore as the Jewel of SEA with best practice executions and finesse.
• Partner with Media and PR agencies to target the various social media marketing funnels, driving maximum ROI on media spend and building brand advocacy in the market.

Trade Marketing & Events

• Plan and execute trade promotions across Department Stores and Sephora channels, including developing exclusive offerings tailored to various retailers and consumer bases, aimed at driving footfall to store and consequently, sell out.
• Develop proposals for mono-brand and multi-house animations in collaboration with Commercial, Retail Operations and Visual Merchandizing.
• Collaborate with Global/Regional stakeholders, internal team and vendors to ensure that all executions are aligned with brand guidelines.
• Establish elevated and desirable presence in retailers\xe2\x80\x99 online and offline platforms by negotiating for brand representation and exposure.

Budget Management

• Plan and manage A&CP budget in alignment with brand strategy.
• Possess business acumen to make calculated decisions on budget prioritizations and shifts around key projects.

Market Planning & Forecasting

• Monitor and adjust forecast for new launches, activations and base categories, mitigating risks and ensuring business continuity.
• Manage stock inventory and develop action plans for discontinuations and Excess & Obsolescence (E&O) reduction as necessary.

Reporting & Others

• Prepare reports as per business requirements, and monitor/analyze competitor activities and market trends to identify opportunities.

We\xe2\x80\x99d love to see candidates who have:

A dynamic and entrepreneurial mindset, with a strong attention to detail, the ideal candidate will bring along the following:

• Minimally 3-4 years of 360\xc2\xb0 brand management experience in Luxury Beauty, particularly in Fragrances, within the Singapore domestic market.
• Significant relevant experience with the Department Store and Sephora channels, with a strong understanding of the retail drumbeat and landscape in Singapore. Channel experience in Free Standing Stores and strength in Trade Marketing is a bonus.
• Experience in multi-brand portfolio management is preferred.
• Excellent time management skills with the ability to prioritize effectively and work under pressure.
• Highly detailed with strong organizational and analytical skills; attuned with performance marketing.
• A team player, ability to develop effective working relationships both internally & externally and excel in a multi-cultural environment.
• Proactive, agile, with a strong business acumen.
• Excellent verbal and written communication skills in English, highly proficient in Microsoft Office tools. Mandarin proficiency is a bonus.

WHAT WE OFFER

This is a unique role with a genuine opportunity to make an impact and contribute meaningfully. You\xe2\x80\x99ll get to work in a fast-paced, diverse environment with a passionate team who knows how to have fun.

Coty