Job Description

Poste

As the Assistant E-Merchandiser, you will assist the E-Retail team in defining and coordinating the strategies / objectives in terms of new product launch, distribution strategy, sales animation, product offer. You will set the digital merchandising action plan to drive conversions across product categories and grow clients through lifecycle planning. You will also maximize sales opportunities by analyzing the client interests and visual merchandise the site accordingly.
Duties & Responsibilities:
Set the overall digital merchandising action plan to drive sales and profit across product categories

• Assist in definition of sales objectives and action plans, build the link with Paris team
• Increase online conversion, revenue, and SPT by using analytics to test and improve on-site merchandising.
• Optimize the performance of the stock in the online store based on client behavior
• Manage, review, and adapt the product offer by store and ensure stock quality
• Report effectively to the management team on quantitative aspects of the business

Fix the strategies and objectives in terms of new product launch, sales animation

• Assist department heads in formulation and coordination of launching plans and follow-up /CRM strategies for all products
• Follow up the organizing of product related CRM events
• Implement action plans to achieve objectives as defined by the company
• Develop the knowledge of the market, gather and provide marketing information and comments on country on sales, products, prices, consumer behaviors and needs, trends, competition

Ensure a consistent and sales-efficient eVM standard

• Curate homepage & category page presence based on current push, key category focus and priority and client profiling to optimize business performance while also having Louis Vuitton’s premium image in mind
• Work closely with the local Merchandising & Visual Merchandising team and also central e-merch team in order to align e-store with the company’s image parameters and guidelines and priority

Create a strong working relationship with internal stakeholders

• Cooperate with Supply Chain & Logistics team to ensure a relevant distribution of products and on-time delivery
• Coordinate with Communication team to orchestrate digital stories and drive traffic
• Partner with webmasters to curate and optimize online pages

Profil

Key Requirements

• Experience in managing full product category
• Digital experience is essential
• Excellent analytical and organization skills
• Strong sensitivity to fashion and market trends
• Proven ability in communication, convincing and motivating
• Professional presentation skills

RÉFÉRENCE : LVM17530