Job Description

Overview

GIIS is looking for a content writer with proficiency in various areas of content creation, to:

1. Drive parent and stakeholder engagement through the creation and delivery of engaging content across all channels.

2. Promote the brand to internal and external audiences, and grow GIIS reputation as one of the leading schools in the region.

3. Build Brand Reputation through public relations and media

Roles & Responsibilities

INTERNAL COMMUNICATIONS: 40%

Work with the Marketing/Communications Manager to:

Contribute to all content marketing initiatives (web pages, videos, blogs, paid advertorials, print collaterals, etc) to drive traffic, engagement, and quality leads. Contribute to creation of Landing Pages by working with design agencies and marketing colleagues Raise the profile of GSG through relevant content based on school activities, events and USPs Manage content vendors to get the best outcome for GSG Write and proofread copies like scripts, speeches, articles to reflect key messages, features and benefits of the GSG Write and distribute press releases as required. Organise/prepare/storyboard for photo/ video shoots. Create content for prospects looking for schools Provide marketing support: prepare talking points, presentations, webinars, podcasts and other material as needed.
STAKEHOLDER RELATIONS RESPONSIBILITIES: 40%

Work with Marketing/Communications Manager on:

Execute the GSG internal/external communications strategy for stakeholders including current parents, students, alumni Establish and build relationships with stakeholders, newsmakers and influencers to help school events and activities Planning and execution of events involving Alumni, Parents, Students and Faculty
CORPORATE COMMUNICATIONS/PR: 20%

Work with the Marketing/Communications Manager to:

Share GSG brand story in unique and compelling ways across all owned channels. This includes newsletters, EDM, etc), website, videos, infographics, editorials, social posts, school portal etc. Help drive thought leadership in the educational space. Support the MarCom team in the planning and delivery of communication initiatives and projects. Provide communications support for internal stakeholders. Assist with day-to-day communications tasks including newsletter creation, crafting email advisories, proofing, photo taking, event coverage & planning, as well as ad hoc advice to colleagues.

Requirements

Finally, generate content ideas that would interest our stakeholders. To do this, you are expected to:

Proactively keep abreast of the school's events and news Read and research features and articles Verify information and interview sources Write, edit, proofread and sub text Attend relevant school events, fairs and conferences
Working Days: 5.5

Mode: In-person

Job Type: Contract
Contract length: 6 months

Pay: $1,250.00 per month

Work Location: In person