Assistant Manager (digital Marketing & Experience)

Singapore, Singapore

Job Description


Who we areAs Singapore\'s first institute for lifelong learning, the Singapore University of Social Sciences (SUSS) champions inclusivity to bring education to all and ensure that they are given equal opportunities to develop to their fullest potential in our diverse learning environment.We advocate for the same for our people. We believe everyone should have equal opportunities and develop to their fullest potential in their careers.Embark on an exciting lifelong journey with us in making a positive difference in your career and serving our society.For more information on Singapore University of Social Sciences, please visit www.suss.edu.sgAbout the roleAs part of the Communications team, this role will work with the Senior Manager (Digital Marketing & Experience) on digital marketing and communications for the university. S/he will build and champion our digital marketing and communications efforts across various digital platforms, including monitoring trends and insights that will elevate our digital growth strategy and support the SUSS brand impact, student experience and marketing campaign effectiveness.You should be an effective communicator, both in writing and verbally, ideally with previous experience in a similar role and/or in crafting engaging content and stories online to excite the community. Prior creative production experience, including agency collaboration, developing concise campaign briefs and a keen creative judgement and passion for the latest digital marketing and community growth trends are highly desired.Join us if you think you fit the role to be part of the SUSS brand-building journey!What you will be doingKey ResponsibilitiesWebsite, Campaign and Employee Portal

  • Manage key digital properties such as the SUSS website, employee portal, and social media channels to support the university\'s marketing and communications efforts, brand-building initiatives, and ensure positive user experiences.
  • Ensure smooth operations of the SUSS website and employee portal by working closely with internal resources (e.g. IT), external vendors, and content owners.
  • Collaborate with internal teams to create landing pages and optimise overall user experience.
  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and brand campaigns.
  • Measure and report the performance of all digital assets and campaigns and assess against goals (ROI and KPIs).
Social Media & Community Management
  • Drive community engagement through community/ambassador network and growth marketing campaigns together with the team.
  • Develop engaging social media stories aligned with our content strategy for SUSS channels and diverse audience segments.
  • Proactively source unique content from SUSS schools and departments, and coordinate publication of internal team submissions for social media and website.
  • Work with agencies and temp staff to co-create campaigns and digital content, as well as edit and proofread posts to ensure alignment with our brand and social media guidelines.
  • Analyse and optimise audience engagement metrics, as well as scan the competitive landscape and external trends for new ideas and tools for adoption.
Special Project & Other Support
  • Drive the department\'s efforts to optimise processes, enhance efficiency and improve content generation by developing, testing and implementing automated workflows.
  • Perform team-related duties and responsibilities as well as support university-wide events, as required.
Job requirements
  • Bachelor\'s degree in Journalism, Communications, Advertising, Marketing or related disciplines.
  • 5-7 years of experience in a digital communications and marketing role in large enterprises or agency environments, with at least 3 years in hands-on digital marketing roles.
  • Good knowledge of social media channels, social media, UI/UX trends and best practices.
  • Able to multi-task and work in an agile, evolving environment.
  • Fluency in English, with strong written and verbal communication skills.
  • Familiarity with Sprout Social, Canva, Adobe Photoshop, Illustrator, Sitefinity CMS and Google Analytics is a plus.
  • Passionate, independent contributor and collaborative team player with a keen learning and can-do spirit.
  • Strong interpersonal skills.
  • Good time management with an eye for detail and a strong operational ability.
What Do We OfferAt SUSS, we advocate the Spirit of Learning and pride ourselves as lifelong learners. You will gain access to various learning platforms and plenty of development opportunities to support your growth in a meaningful career!Besides that, you will also get:
  • Competitive Pay Package
  • Hybrid Work Arrangement (Subject to Job Role)
  • Medical Benefits
  • Flex Benefits
  • Family Care Leaves
  • Volunteer Service Leaves
  • Wellness & Recreation Activities
  • Lifelong Learning Opportunities
  • Career Development Opportunities through Internal Job Postings and Transfers

Singapore University of Social Sciences

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Job Detail

  • Job Id
    JD1447989
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned