Assistant Manager, Growth Marketing (boon Lay)

Singapore, Singapore

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Lead the development and execution of a dynamic digital marketing strategy to maintain constant online engagement.
Manage critical agency relationships for effective localized digital campaigns globally.
Analyse campaign data to improve strategy, ROI, and identify growth opportunities.
Integrate customer journey insights into consistent marketing across all platforms, including social media and events.
Champion creative innovation and data-driven marketing experiments to boost effectiveness.
Set and pursue aggressive growth goals, optimize budget allocation, and adjust for maximum return.
Maintain a balance between short-term targets and long-term strategic objectives.

Requirements

Over 5 years of digital marketing experience, ideally in a fast-growing SME or media agency.
Proficient in continuous campaign management and performance analysis.
Expert in affiliate marketing and performance monitoring to maximize returns.
Capable of enhancing mid to upper-funnel marketing to increase brand awareness and lead conversion.
Experience managing media budgets across different verticals.
Creative in producing engaging ad content and strategies that cover the entire user journey.
Strong analytical skills for campaign optimization and ensuring high ad spend returns.
Comfort with a fast-paced, global work setting and stakeholder communication.
Experienced with digital media tools and platforms.

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