Job Description

We are hiring! If you have a strong passion in sales and marketing and yearns to be part of a new business outfit in an established enterprise, write in now!

As the Sales & Marketing Lead for a new business outfit, you will drive the end to end design and implementations of all sales marketing initiatives for value capture. This may include but not limited to membership acquisition programs (physical / digital), promotional initiatives, events and various digital marketing experimentations targeting.

You will work in a dynamic environment which promotes innovation and have extensive opportunities to collaborate with other teams for co-creation and implementation. You will also be required to venture beyond your immediate roles and responsibilities to co-support the team\'s broader mission as and when required.

To excel in this role, you have to be a goal-getter and strong team player. You should possess strong sales and marketing acumen. You will need to be highly creative, fast paced, able to multi-task and comfortable with sales targets and a ROI-based marketing environment.

At the functional level, you will be involved in the following:

• 360 Sales & Marketing Planning: Develop and implement sales & marketing strategies that align with our mission, considering both short-term goals and long-term aspirations.
• Ambiguous Problem Solving: Identify market trends, consumer behaviours, and emerging opportunities. Find creative solutions to complex challenges that push the boundaries of traditional marketing. Embrace uncertainty as a catalyst for innovation.
• Collaborative Partnerships: Internal stakeholders\' engagement, buy-In & collaboration. Leverage your adaptability to foster collaborative relationship.
• Experimentation: Develop and execute experimental marketing campaigns that challenge the status quo and push the envelope to drive Topline performance and maximise ROI. Embrace the unknown and leverage data-driven insights to refine strategies.
• Market Analysis: Conduct thorough market research to uncover untapped niches, evolving customer preferences, and competitive trends.
• Data analysis and segmentation for purpose of Sharper Marketing Targeting. You should be fluent in using Business Intelligence Software, Excel or equivalent to analyze performance of your marketing efforts. You will be supported by specialist teams such as Data Analysts for complex data mining and visualization.

• Sales & Revenue

• Degree Holder with 6 - 8 years of sales & marketing experience, with at least 2 years in a start-up or similar environment
• Exposure in retail (offline / online) businesses or eCommerce will be a plus
• Strong stakeholder engagement Skills
• Strong communication skills, both spoken and written
• Fluency in management reporting & presentation preparation
• Strong industry networks and contacts
• Strong analytical skills and the ability to extract actionable insights from data
• Proven track records in managing multiple projects and priorities simultaneously
• Enthusiasm for tackling challenges head-on and driving innovation
• Demonstrated adaptability in a fast-paced and changing landscape

Changi Airport Group