Job Description

Position Overview
The social media Senior Executive/ Assistant Manager will manage and develop several of Synapxe's social media channels in collaboration with internal/external stakeholders and external agencies, in support of the organisation's initiatives to be positioned as:

• A HealthTech leader driving tech innovation and adoption in Singapore's public healthcare ecosystem to improve clinical and patient care outcomes.
• The HealthTech employer of choice for tech talent.

Role & Responsibilities

• Strategy & Planning:

Develop and implement social media strategies and campaigns to support business goals.

• Content Management:

Create, curate, edit, and schedule engaging content, including posts, images, videos, and articles, for various social media platforms.

• Community Engagement:

Monitor social media channels for comments and mentions, respond to feedback and queries, and foster an online community.

• Campaign Management:

Plan and launch promotional campaigns, recommend audience targeting, manage budgets, and work with influencers or public figures when necessary.

• Performance Analysis:

Track key performance indicators (KPIs), analyse data to measure campaign and content effectiveness, and adjust strategies based on performance.

• Trend Monitoring:

Stay updated on the latest social media trends, algorithms, and best practices to maximise reach and engagement. The staff will be included in a team roster to carry out weekend checks on a rotation basis.
Subject to work exigencies, the staff will be expected to provide social media monitoring support after business hours when crisis comms situations occur or may occur (e.g. incidents that are likely to cause an immediate and significant reputation impact).

• Collaboration:

Work closely with public/media relations, event marketing and design teams to ensure a unified brand voice and message.
Requirements

• A degree in a relevant discipline covering areas such as communications, marketing and digital marketing is beneficial.
• At least 5 years of in-house or agency work experience in a similar capacity.
• Strong understanding of social media platforms and platform norms, their audiences, and effective engagement strategies.
• Strong written and verbal communication skills to craft compelling content and captions and interact with the community. Ability in longform (e.g. blog article) writing is a bonus.
• A strong communicator with the ability to understand the needs and concerns of a diverse range of stakeholders, and negotiate mutually beneficial ways of moving forward.
• Strong sense of ownership and self-initiative, with the motivation to produce high-quality work and constantly look at ways of improving.
• Ability to develop social media strategies that align with business objectives. Display clear ability to think beyond tactical and operational considerations in managing the channels.
• Proficiency in using social media analytics tools and interpreting data to inform strategy.
• Capability in conceptualising visually appealing content that captures audience attention.
• Willingness to adapt to evolving business and project demands, social media trends and platform changes.
• We are looking for team players, willing to lean in and able to communicate across in-house and possible third-party teams.

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