Job Description

The NUS Yong Loo Lin School of Medicine is Singapore\'s first and largest medical school. As a leading medical education and research institution, the School offers Continuing Education and Training (CET) for adult learning professionals in Asia. Our CET programmes range from short courses to credit-bearing programmes designed for medical practitioners and non-healthcare professionals to upskill, deepskill and reskill.

To expand the School\'s marketing reach in continuing education in Singapore and the region, NUS Medicine Continuing Education and Training department (NUSMed CET) is seeking a professional to conceptualize and implement marketing and sales strategies for our CET courses and programmes.

The incumbent will spread head the marketing campaigns and initiatives to drive programme enrolment, acquire new customers and strengthen the School\'s CET branding. We are looking for a self-starter who can work independently, manage multi-level stakeholders and collaborate effectively in a team. The incumbent\'s role will include web and social media marketing, direct email marketing, sales strategies for conversion, development of marketing collateral and articles. The incumbent will also assist with or manage special projects as assigned.

Qualifications

• Bachelor\'s degree or equivalent, preferably in Business, Marketing, Communications, or in a related field. Certifications in related fields will be considered.
• At least 3 years of relevant working experience in digital marketing, marketing communications, and sales strategies, preferably in the higher education and/or healthcare sectors
• Excellent written and verbal communication skills
• Meticulous, analytical and outstanding problem-solving skills
• Strong in multi-level stakeholder management and negotiation skills.
• Resourceful and motivated to learn and apply new digital applications
• Experience in designing with graphic, animation and video editors such as Canva, Photoshop, Premiere Pro, Powtoon, will be an advantage etc.
• Experience in authoring web CMS and social media platforms, such as WordPress, Wix, Facebook, LinkedIn, YouTube, etc.
• Experience in applying data analytics and visualization tools, such as MS Excel PivotTable, MS Power BI, Tableau, Google Analytics, Data Studio, etc.
• Familiar with CRM systems, such as MS Dynamics 365, Mailchimp, Salesforce, HubSpot, etc.
• Familiar with web and social media marketing strategies, such as SEO, SEM, PPC, Google Analytics, Paid and Organic Social, etc.

More Information

Location: Kent Ridge Campus

Organization: Yong Loo Lin School of Medicine

Department : Dean\'s Office (Medicine)

Employee Referral Eligible:

Job requisition ID : 20146

National University of Singapore