Job Description

An exciting opportunity awaits like-minded individuals passionate about eCommerce and who want to make a difference! You will be part of the marketing team in iShopChangi, Changi Airport\'s tax and duty-free online platform. You will lead 360 marketing initiatives to maximise sales, increase conversion, reduce churn and drive long-term engagement with buyers. Your role will cover growth strategy, platform development and campaigns execution. If you have a passion for marketing, are adept at working with data, keen to collaborate with different stakeholders and have the drive to grow iShopChangi\'s travel retail market footprint, this role might just be for you.



Lead, strategise and oversee end-to-end initiatives

• Support overall strategy development and planning for sitewide campaigns to drive Travel sales and buyer acquisition.
• Develop, execute, and evaluate new buyer acquisition initiatives to drive new buyers to purchase on iShopChangi.

Lead 360 campaigns

• Drive the conceptualisation, planning and execution of innovative fully integrated, 360-marketing activities to achieve sales, conversion, and new buyer acquisition.

Manage stakeholders

• Be a cross-functional leader who can engage and collaborate with internal teams to get buy in from across multiple stakeholders to drive overall strategy and goals.
• Work with external creative agencies and internal teams to develop and manage all marketing collaterals including creative, copywriting and proofreading of materials.
• Prospect strategic partnership opportunities, lead in promotion structuring and execution to drive brand awareness, acquire new buyers and increase sales.

Drive data utilisation & able to optimize marketing budget

• Manage & monitor the overall budget for Travel Retail sitewide campaigns to maximise marketing ROI for respective initiatives.
• Manage platform CIR and P&L to maximise marketing budget and drive sales.
• Derive data and key insights required to evaluate marketing initiative effectiveness, business growth and decision-making campaign performance and conduct accurate, detailed and timely analysis throughout

Requirements

• 2 to 3 years experience in travel retail marketing.
• Experienced in developing and crafting campaign strategies with a proven track record of securing exponential sales and new buyer growth.
• Penchant for sales data and marketing metrics.
• Able to derive actionable insights and communicate for stakeholders\' buy-in.
• Excellent analytical capabilities, negotiation, and communication skills.
• Strong experience in briefing and managing multiple creative and production agencies at any given point in time.
• Proven ability to manage multiple projects under tight deadlines in a dynamic, fast-paced environment.
• Demonstrated ability to take initiative with projects and anticipate issues of concern.
• Positive attitude and able to work independently, but also collaborate as an effective team member in sharing knowledge and best practices.
• Disciplined organizational skills and detail oriented.
• Strong interpersonal skills and able to forge partnerships.
• Experience in e-commerce would be advantageous.

Changi Airport Group