Job Description

The Corporate Marketing and Communications division is responsible for developing and executing marketing initiatives for SPH Media and its brands.

We are looking for a Digital Marketer who will take ownership of applying the online strategy for brand awareness and be the go-to digital specialist for all digital marketing aspects (paid, owned, earned). The aim is to reinforce the digital space for SPH Media brands.

The key responsibilities include:

• Develop end-to-end media strategies (content marketing & paid media) & execute paid digital advertising strategies (Social, SEM, Native, and Programmatic) to meet our business goals.
• Provide strategic and tactical counsel to key stakeholders in the context of digital media (paid and organic), best practices, etc.
• Work closely with Marketing & Communications teams to build relationships with the respective Business Units\xe2\x80\x99 stakeholders to be incorporated into their production & campaign process.
• Use new and innovative advertising technologies and techniques to do campaign planning and improve campaign performance.
• Keep up with trends in the digital marketing space, competitors\' activities, and best practices.
• Build partnerships with vendors and bridge the knowledge gap between product owners and platforms for assigned titles.
• Generate and visualize reports with actionable insights.
• Own the day-to-day execution of all elements of paid media, employing strong platform knowledge & key stakeholder relationships to deliver testing and media plans, optimization, and analysis for titles assigned.

Job Requirements

• Bachelor\xe2\x80\x99s degree in communications, marketing, business, or a related field
• Minimum 5 years of experience in digital marketing (with a focus on social media and performance marketing).
• Hands-on experience in using web analytics tools like Google Analytics.
• Hands-on experience in executing & optimizing Paid Social, Search, and Display campaigns.
• Strong knowledge of Native advertising (Outbrain & Taboola), Google Ads, and social media.
• Experience in working in a cross-functional capacity within a dynamic, rapidly changing environment as an individual contributor.
• Experience with integrated platforms (ie: SEMRush, SimilarWeb, Sprout Social) is a plus.
• In-depth understanding of digital media principles, creative best practices, ad formats, media planning and buying, and ability to communicate complex concepts clearly and simply.
• Innovative thinker with experience creating and managing strategies and digital platform

Interested applicants, please email your CV to amandatung@sph.com.sg

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Job Type: Permanent / Full Time

SPH Media\xe2\x80\x99s mission is to be the trusted source of news on Singapore and Asia, to represent the communities that make up Singapore, and to connect them to the world. It has several business segments in the media industry, including the publishing of newspapers, magazines, and books in both print and digital editions. It also owns and operates other businesses including radio stations and outdoor media. For more information on SPH Media Trust, please visit www.sph.com.sg.

SPH Media