Job Description

Position Summary

This Product Marketing professional role is responsible for planning and implementing action plans to ensure achievement of business goals. The ideal candidate will have a strong understanding of the refrigerator or home appliances industry and a proven track record of success in developing and executing marketing campaigns, in Singapore.

Role and Responsibilities

• Establish overall business strategy for Refrigerator product category
• Positive contribution towards the achievement of key business KPIs: i) Market share for key segments (Refrigerator), ii) Sales revenue and profit target
• Handle product roadmaps and lifecycle, pricing and island-wide promotion
• Manage 3 month sales / P&L forecasting, expenses plan and promoter incentives
• Responsible for ensuring detailed P&L management for all promotion requests
• Allocation of marketing expenses, sales allowance to cross functional teams according to business needs
• Analyze competitive landscape and conducting regular competitor product benchmarking to increase market leadership
• Planning with various functional teams (Sales / Marcom / Retail) to ensure on-time and smooth execution of campaigns
• Collaborating with online team to build campaigns to achieve online sales target
• Collaborating with B2B (project) team to plan and build pipelines to achieve B2B sales target
• Work closely with Key Account Managers on customized promotion and demand planning for individual retailers
• Work closely with SCM manager to ensure accurate sell-in/out forecast, healthy channel WOS and manage aging inventory
• Product launch planning and execution (trade and media partners)
• Confidently deliver product presentations to media and trade partners
• Application of product certification (Energy labelling, Short Range Device, Safety Mark)
• Contact point in the department for any service related matters involving Refrigerator and providing appropriate advice
• Any other Ad Hoc duties and reporting

• Minimum Bachelor\'s degree, preferably in Business Management / Marketing
• Has 5 to 10 years of experience in marketing/product management/business
• Experience in sales role is not mandatory, but will be good to have
• Commercial savviness and acumen
• Good business planning, project management and execution skills
• Good communication, presentation and interpersonal skills

• Has experience handling P&L and is sensitive with numbers
• Strategic & analytical, possesses critical thinking skills and strong business acumen
• Proficient in Excel & Powerpoint
• Optimistic, innovative and driven individual who is not afraid of challenging beyond norms
• A team player and able to collaborate effectively across functions
• Motivated self-starter who is able to work with minimal supervision

• Please visit to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click .

Samsung