Plan and execute digital marketing campaigns across web, email, blog, and social media platforms.
Develop and manage content marketing and communication strategies, link building, and social media presences.
Stay updated on new social media sites, web technologies, and digital marketing trends for campaign optimization.
Content Generation
Develop and curate engaging online content, including newsletters, clickbait, forums, videos, graphics, and blogs.
Collaborate with third-party designers to create unique content.
Website Management
Oversee all content on company websites.
Implement strategies to drive traffic using Google Analytics, Google AdWords, and other relevant tools.
Community Engagement and Events Management (30%)
Create and execute programs to enhance community connections.
Collaborate with stakeholders for community engagement opportunities.
Manage event logistics, from venue selection to post-event evaluations.
Integrate community engagement into overall business strategies.
Promote events through various channels and secure partners for corporate programs.
Handle budgeting, vendor negotiations, and event contracts.
Communications Collateral and Materials (10%)
Manage company communications materials and corporate identity across online and offline platforms.
Stakeholder Management (10%)
Develop and implement strategies to engage with various stakeholders.
Establish communication channels to keep stakeholders informed.
Cultivate positive relationships through regular communication and feedback sessions.
Address concerns and issues raised by stakeholders promptly.
Foster partnerships with key stakeholders.
Performance Reporting, Report Compilation, and Administration (10%)
Measure the success of engagement initiatives, events, and digital campaigns through feedback and metrics.
Identify areas for improvement and implement enhancement strategies.
Compile data from multiple sources for comprehensive performance reports.
Ensure accuracy and reliability of data through quality checks.
Prepare reports on key performance indicators and present findings to relevant stakeholders.
Update records for internal or shareholder analysis.
Organize and maintain databases and records related to campaign performance and marketing activities.
Handle other assigned administrative duties as needed.
Requirements
3-5 years of relevant experience in marketing or mass communications.
Degree in Marketing/Mass Communications or equivalent.
Demonstrated commercial mindset and strong experience in community engagement and events.
Clear understanding and proven portfolio in digital marketing and communications.
Proven organizational skills, efficient time management, and attention to detail.
Critical thinking, creativity, and dedication to customer needs.
Strong project management skills, crisis handling capability, and resilience in dealing with ambiguity.
Excellent written and presentation skills, with good interpersonal and communication abilities.
Meticulous, effective team player with a can-do attitude.
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