Job Description

Position Summary
We are looking for a dynamic and strategic IMC lead for our Galaxy A Series and Monitor product categories in Singapore.
The candidate will own the end-to-end go-to-market strategy, from launch planning to in-market optimisation, to drive awareness, desirability, and conversion for these two key product categories.
In addition, the candidate will support the broader SESP MX Marketing team, providing strategic and operational support in ensuring alignment, prioritisation, and seamless execution across product launches.
This role requires someone with extensive IMC expertise and strategic thinking, who can see campaigns through from concept to delivery. The ideal candidate is a mix of relationship leader + creative problem solver.
The role requires someone who has the ability to connect dots and enjoys working in a dynamic environment. This IMC lead would need to understand the business objectives and translate it locally from strategy/ idea through to execution, leaning heavily on local data as well as managing the agencies to shape the campaign outcome.
We're looking for a candidate who is a relationship builder, energetic, a proactive team player with a can-do approach to the everyday, as well as thrive on delivering creative solutions to business problems. The candidate must be comfortable working to an agile model and helping the team to implement new processes, framework + best practices so as to bring campaigns to another level across the Samsung ecosystem.
Role and Responsibilities
A Series & Monitor Category Lead

• Planning, developing and implementing effective marketing communication campaigns with clear objectives and targets that meet business needs.
• Understanding of products and customer profiles to develop effective marketing deliverables.
• Translate global strategies into culturally relevant local campaigns with strong storytelling and commercial effectiveness.
• Track sales performance, A&P investment, and ROI against campaign objectives
• Lead and align internal stakeholders and external partners to deliver 360 campaigns on time and on budget.
• Manage agencies to deliver effective, insight-led campaigns with strong performance tracking.
• Ensure all local brand communications comply with global brand image and guidelines
• Monitor key competitors' activities and performances
• Serve as a marketing liaison between Global, regional market and local brand portfolio holder teams
• Provide operational support for full MX portfolio (including smartphones and tablets), aiding in strategic planning, creation and execution of local launch plans
• Initiate and support strategic projects that elevate the brand or marketing operations

Operator Channel Marketing Lead

• Ensure partner communications are aligned with Samsung brand guidelines and marketing/campaign strategy
• Manage end-to-end marketing deliverables for channel partners, ensuring materials are delivered accurately and on time.
• Develop and maintain strong relationships with channel partners, understanding their marketing objectives and aligning Samsung initiatives.
• Collaborate closely with our Sales team to ensure marketing objectives and ROI align with partner sales goals.
• Monitor partner performance against agreed KPIs, providing regular updates and optimization recommendations.
• Identify and develop win-win marketing programmes with channel partners, leveraging joint resources and budgets.
• Explore new strategic opportunities with partners to enhance brand presence and consumer engagement.
• Collaborate with cross-functional teams to align channel partner marketing initiatives with broader marketing strategy.

Skills and Qualifications

• Degree in Marketing/ Mass Communication or equivalent.
• Minimum of five (5) years' experience in marketing communications/ planning.
• Telco, technology knowledge and category experience would be a bonus
• Prior Asia-Pacific regional experience is an advantage
• Experience in traditional and digital marketing mediums - creative application, effectiveness, trends etc.
• Prior hands-on experience in planning and implementation of 360-degree marketing campaign, retail pop-ups, activation and CRM strategy, plan, and execution
• Strong business acumen, analytical, and communication skills
• Comfortable in a flexible, fluid and occasionally ambiguous operating environment
• Passionate, committed and innovative team player and able to work under tight schedules

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Skills Required