Job Description

This unique role is a blend of strategic brand marketing with product marketing excellence, ideal for someone passionate about storytelling, market insights, campaign execution, and driving brand growth across respective SEA and India markets.
You will play a key role in shaping the brand's presence and voice while delivering best-in-class go-to-market plans for new product launches and key brand moments. Working cross-functionally with regional teams, retail partners, PR, digital and global stakeholders, you'll ensure a consistent and compelling brand experience across all touchpoints.
Key Responsibilities
Brand Marketing

• Lead and localize global brand campaigns for the market, ensuring consistency with brand guidelines and tone of voice.
• Manage 360 marketing campaigns across paid, owned and earned channels (including social, digital, in-store).
• Collaborate with PR team to maximize campaign impact and brand reach.
• Drive brand awareness, engagement and equity through creative storytelling and data driven decision-making.
• Lead local adaptation of hero brand moments, product storytelling, and content assets.

Product Marketing

• Own the go-to-market strategy for new product launches, including messaging, positioning, competitive analysis and consumer insights.
• Lead sales forecasting and demand planning for new launches, collaborating closely with commercial and supply chain functions to ensure accurate new product launch projections.
• Analyze historical data, category trends, and market dynamics to inform forecasts and inventory planning for launch.
• Develop and execute launch plans in close collaboration with retail, education team and retail partners.
• Monitor product performance and deliver post-launch reviews with insights and recommendations.
• Support promotional planning and calendar management, ensuring alignment with global priorities and market needs.

Collaboration & Reporting

• Partner with commercial, other internal functions and retail partners to ensure cohesive execution across all consumer touchpoints.
• Work with global marketing team to localize strategies, assets and toolkits.
• Track KPIs and deliver timely campaign reporting, performance insights and optimization recommendations.
• Manage marketing budget for category campaigns and launches within scope.

Position reports to

• Reports to Head of Marketing SEA & India.

Requirements

• Singaporean or Permanent Resident only

• Degree in Business, Marketing, Mass Communication or related field
• At least 5 years in Marketing industry with total 3 years of relevant marketing experience, including Digital or Social Media Marketing. Must have exposure to both brand and product marketing roles for Makeup Colour Category.
• Proven success in developing and executing 360 marketing campaigns.
• Strong understanding of consumer insights, competitive landscape, and market trends.
• Proficiency in Microsoft Office specifically PowerPoint and Excel. Adobe Photoshop or illustrator an added advantage.
• Excellent communication and stakeholder management skills.
• Comfortable working in a fast-paced, matrixed environment with multiple priorities.
• Creative thinker with analytical rigor, able to blend intuition with data.