Job Description

Assistant Marketing Manager

Responsibilities


Work closely with the sales and marketing teams to develop marketing strategies and plans that align with strategic objectives and business outcomes. Provide support to drive events and activities for business units within the Group. Develop and execute marketing strategies and campaigns including but not limited to physical events, paid advertising, social media and search engine optimisation. Support the use of Hubspot CRM and inbound marketing tool implementation across EXEO Global group. Drive qualified inbound traffic to our websites through social media and events. Deploy successful marketing campaigns and work together with the team to drive the full implementation from ideation to execution. Measure and report on the performance of marketing campaigns, gain insight and assess against goals. Work together with the team to decide on how best to support partner programs, channel programs and end-customer lead generation campaigns in each market. Support the sales funnel with a strong customer journey flow. Ensure ROI on campaign initiatives are continuously improved and evaluated.




Requirements:


Min. 5-7 years of proven experience developing and executing marketing strategies and campaigns regionally. Well-organised and well-versed with the management of events and campaigns across regional markets Able to multi-task and manage different priorities. Preferred working knowledge of marketing automation platforms and digital marketing and analytics tools Strong understanding of the marketing funnel, campaign KPIs, and conversion strategies Regional knowledge and management of marketing landscape across APAC is a plus Bilingual in English and Mandarin and/or additional languages preferred, both written and spoken due to interactions with local teams and partners across various countries Has strong and proven problem-solving skills Thrives in a lean, fast-paced working environment with excellent time management and organisational skills Has a university degree with majors in Business, Marketing, Digital Marketing, or equivalent work experience


Job Reference: EGPL01230