Job Description

Digital Marketing:

• Work with Marketing Director to conceptualize, create and drive key marketing strategies
• Conceptualize and implement marketing strategies and campaigns (both online and offline), focusing on patient/user acquisition, revenue growth and brand awareness
• Develop and create content across various marketing platforms including website, social media, EDMs, print collateral etc
• Manage marketing budget and implement tracking mechanisms to monitor marketing efficacy and ROI
• Manage existing digital platforms including websites, marketing automation tools and social media. Implement and manage, if necessary, new digital tools.
• Active involvement in SEO and SEM efforts and the management of digital marketing agencies

Account management

• Work closely with the business manager of assigned business units to support the growth of the relevant businesses
• Regular engagement with doctors to develop marketing campaigns and provide post-mortem updates.
• Manage stakeholders through timely submission of deliverables, regular communications and updates on activities and marketing/ patient acquisition metrics

Preferred Experience/Skills:

• A good degree in Business and major in Marketing is preferred. Those from other majors with working experience in Marketing are also encouraged to apply
• Experience in account servicing work and stakeholders engagement
• Experience in content creation (Videos, Blogs). Graphic Design experience is a bonus
• Ideal candidate should have an excellent command of English. Individuals with strong copywriting will have an advantage.
• Competent with digital marketing platforms and its associated business functions
• Possess a good understanding of Google Analytics, SEO and SEM and has experience in managing digital marketing agencies
• Be updated on the latest digital and marketing trends through self-reading and research on a regular basis

Additional Information

Career Level

Manager

Qualification

Diploma, Advanced/Higher/Graduate Diploma, Bachelor\'s Degree, Post Graduate Diploma, Professional Degree

Years of Experience

5 years

Job Type

Full-Time

Job Specializations

,

Company Overview

Patient Centered Specialist Healthcare Provider

Incorporated in 2005, Singapore Medical Group (SMG) is a public-listed organisation with a network of private specialist providers across diverse medical disciplines, and complementary diagnostic imaging and health screening services. With a vision to become Asia\'s best healthcare network, SMG embarked on a rapid expansion drive in 2013 and has continued since to expand beyond Singapore and establish its presence in Indonesia, Vietnam and Australia.

Within Singapore, SMG has more than 30 clinics strategically located in central Singapore and mature heartland estates. The central clinics are situated at Paragon, Mount Elizabeth Novena Specialist Centre, Mount Elizabeth Orchard, Gleneagles Medical Centre, Downtown Gallery, while the heartland clinics are situated at Bedok, Bishan, Hougang, Jurong, Tiong Bahru, Punggol and Toa Payoh. This hub-and-spoke model provides ease of access to our patients and is aligned with our promise to provide patient-centred care to every individual. To further elevate the patient experience, HiDoc, a telemedicine application was created in 2019 to enable virtual consultation and digital storage of the individual\'s health records.

The Group has four established pillars, namely Aesthetics, Diagnostic Imaging & Screening, Oncology and Women\'s and Children\'s Health. In each of these disciplines, we are committed to providing our patients with experienced doctors and proven technology, through our network of providers within Asia.

Additional Company Information

Registration No.

200503187W

Company Size

201 - 500 Employees

Average Processing Time

3 days

Industry

Healthcare / Medical

Benefits & Others

To be Discussed, Company Attire, 5 or 5.5 days depending on position

Singapore Post