Job Description

• Work closely with the sales and marketing teams to develop marketing strategies and plans that align with strategic objectives and business outcomes.
• Provide support to drive events and activities for business units within the Group.
• Develop and execute marketing strategies and campaigns including but not limited to physical events, paid advertising, social media and search engine optimisation.
• Support the use of Hubspot CRM and inbound marketing tool implementation across EXEO Global group.
• Drive qualified inbound traffic to our websites through social media and events.
• Deploy successful marketing campaigns and work together with the team to drive the full implementation from ideation to execution.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Work together with the team to decide on how best to support partner programs, channel programs and end-customer lead generation campaigns in each market.
• Support the sales funnel with a strong customer journey flow.
• Ensure ROI on campaign initiatives are continuously improved and evaluated.

Requirements:

• Min. 5-7 years of proven experience developing and executing marketing strategies and campaigns regionally.
• Well-organised and well-versed with the management of events and campaigns across regional markets
• Able to multi-task and manage different priorities.
• Preferred working knowledge of marketing automation platforms and digital marketing and analytics tools
• Strong understanding of the marketing funnel, campaign KPIs, and conversion strategies
• Regional knowledge and management of marketing landscape across APAC is a plus
• Bilingual in English and Mandarin and/or additional languages preferred, both written and spoken due to interactions with local teams and partners across various countries
• Has strong and proven problem-solving skills
• Thrives in a lean, fast-paced working environment with excellent time management and organisational skills
• Has a university degree with majors in Business, Marketing, Digital Marketing, or equivalent work experience

Skills Required