Job Description

Novahealth TCM Clinic is a professional Traditional Chinese Medicine (TCM) clinic dedicated to holistic health and wellness. We provide high-quality treatments such as acupuncture, tuina, EMMA, BIXEPS and herbal prescriptions, and preventive care. We are seeking a dynamic and strategic

Assistant/Marketing Manager

to lead our brand growth and marketing initiatives--bridging healthcare expertise with innovative marketing to drive awareness, engagement, and patient satisfaction.

Key Responsibilities

1. Brand Strategy & Growth

Develop, implement, and oversee comprehensive marketing strategies to strengthen NovaHealth's brand presence in the healthcare and wellness sectors. Position NovaHealth as the leading integrative healthcare provider through consistent branding, messaging, and storytelling.

2. Digital Marketing & Content Management

Lead content strategy and creation across digital platforms (website, Instagram, Facebook, LinkedIn, XiaoHongShu). Manage paid advertising, SEO/SEM, and performance analytics to drive online traffic and patient acquisition. Oversee creative direction for marketing materials, videos, and campaigns that educate and inspire audiences.

3. Patient Engagement & Retention

Design and execute patient education programs that promote ongoing treatments, packages, and holistic wellness. Work closely with clinical teams to ensure patient communication aligns with NovaHealth's care philosophy and values.

4. Event Planning & Partnerships

Strategize and manage wellness events, corporate health talks, and community programs to enhance brand visibility and partnerships. Build and nurture relationships with corporate clients, wellness brands, and fitness studios for business development opportunities.

5. Performance Analysis & Reporting

Track, analyze, and report on campaign performance, ROI, and patient engagement metrics. Provide data-driven insights and recommendations for continuous marketing improvement.

6. Team Leadership & Cross-Functional Collaboration

Manage and mentor marketing and front-desk support staff to ensure consistent patient experience and operational excellence. Collaborate with clinical, operations, and management teams to align marketing strategies with business goals.

Requirements

Bachelor's Degree in Marketing, Business, Communications, or Healthcare Administration (TCM or Healthcare background preferred). Proven experience (3-5 years) in healthcare marketing, brand management, or digital marketing. Strong understanding of TCM, wellness, or sports science industries is a plus. Excellent written and verbal communication skills in English and Mandarin (to liaise with Mandarin-speaking patients). Demonstratedbility to lead projects, manage budgets, and deliver measurable marketing outcomes. Proactive, analytical, and creative with strong organizational and multitasking skills.

What We Offer

Staff discounts on TCM treatments and wellness packages. Training in TCM products and service knowledge. * Friendly and professional working environment with career growth opportunities.