Job Description

The Role Responsibilities

Background

The Brand Team at Standard Chartered is responsible for the development and management of the company\xe2\x80\x99s brand globally touching almost 90,000 employees across 59 markets. In 2022 the brand was valued at USD 8 billion (Brand Finance). The team also leads the activation of the brand through marketing activities in collaboration with the regions, markets, and businesses.

Overview

The Associate Director, Brand Management acts as the custodian of the Standard Chartered corporate brand.

Strategy

• Support Head Brand Management with the development and implementation of an active brand management approach, driving brand recognition and value of the Standard Chartered brand through the creation of distinct brand assets.
• Close collaboration of the CABM Insights team to analyse and interpret brand tracking and brand equity results and plan global brand activities and interventions to drive brand value across the bank.
• Identify and articulate further areas of brand development to keep the brand future proofed and relevant in a rapidly changing environment.

Business

• Act as the custodian of the Standard Chartered Masterbrand through the ownership of brand guidelines, templates and subject matter expertise on the application
• Advice colleagues and agencies across the bank on the application of the brand identity covering visual design, verbal brand voice, sonic and brand experience
• Review and approve use of the brand identity on applications
• Represent the brand team in key decision-making forums for brand experience such as corporate office and branch design forums, app and website forums, internal brand and employer brand
• Advice the Group Sponsorship team on the application of the brand identity guidelines

Processes

• Support the upholding of brand management standards

People & Talent

• Lead by example and build the appropriate culture and values. Set appropriate tone and expectations and work in collaboration with risk and control partners.

Risk Management

• Work with the CABM COO to ensure the risk and control environment is well managed.
• Ensure Global Head is briefed on key risk and governance issues.

Governance

\xc2\xb7 Maintain awareness and understanding of the regulatory framework in which the Group operates, as well as the regulatory requirements and expectations relevant to the role

Regulatory & Business Conduct

• Display exemplary conduct and live by the

. * Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.

• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

Internal:

• Brand team LT and peers
• Corporate Affairs & Brand and People & Culture Communications colleagues
• CABM Data, Insights & Analytics Team
• Colleagues in CPBB, CCIB Marketing as well as in CABM regions and markets

External:

• Creative agency
• Media agency
• Research & Insights agencies
• Brand strategy agency

Other Responsibilities

• Be an ambassador for the Bank\xe2\x80\x99s Brand

Our Ideal Candidate

• 6+ years\xe2\x80\x99 experience in brand management and strategy
• Strong understanding of brand management strategies and practices
• Commercial and pragmatic approach with budget management experience is a must.
• International experience from emerging markets in Asia, Africa and the Middle East is preferred
• Experience from brand strategy or advertising strategy is advantageous.
• Ability to foster positive relationships with internal and external stakeholders at appropriate level, ensuring open and cooperative environment.
• Ability to effectively prioritise multiple tasks in a high-pressure environment.
• Experience of agile delivery methodologies is advantageous
• Creativity and ability to think \xe2\x80\x98outside the box\xe2\x80\x99.
• Open minded and curious with a passion for emerging trends and technologies shaping the future of brand building.
• Systematic with high attention to details

Role Specific Technical Competencies

• Brand Strategy & Management
• Partnership Management
• Impact Measurement
• Business Acumen
• Adaptive & Strategic Planning

About Standard Chartered

We\'re an international bank, nimble enough to act, big enough for impact. For more than 160 years, we\'ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you\'re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can\'t wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

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