Job Description

Description
Position at GroupM
Associate Director - Data Analytics & Insights
Overview of job
Choreograph, a WPP company, is looking for an experienced Associate Director to lead and expand our Data Insights & Analytics team. With 5-10 years of expertise in SQL, Data Visualization, Cloud technologies, and Python, you will be responsible for driving actionable business insights, optimizing data processes, and managing a team of analysts and data scientists. This role requires leadership skills, strategic thinking, and a strong ability to identify opportunities for data-driven transformation within the business. Choreograph Analytics & Insights is a global team with centres of excellence in Western & Central Europe, North & South America, and Asia Pacific. The role would be based out of our Asia Pacific centre in Singapore and cover multiple markets across the region.
Reporting of the role
This role reports to the Director level within Choreograph APAC Analytics & Insights [Delivery] team
3 best things about the job:

• Opportunity to work directly with the world's biggest brands on high profile projects regionally and globally
• A fun, flexible work environment that combines the best of entrepreneurialism whilst at the same time being part of the largest marketing services group in the world
• Working within a proven, high performing team with an excellent network of support and development opportunities within Choreograph-GroupM and WPP

Measures of success -
In One Month, You Will:

• Have a strong understanding of the organization's data landscape, infrastructure, and ongoing initiatives.
• Set up the foundation for your team, including key hires, onboarding processes, and training.
• Establish key relationships with stakeholders across local markets to understand their data needs and opportunities.
• Begin overseeing the development of initial data reports and visualizations, contributing to business decisions.

In Three Months, You Will:

• Lead a fully functional data insights team that is working collaboratively with business units to uncover insights and provide actionable recommendations.
• Have streamlined processes and best practices for data analysis, reporting, and visualizations that improve overall efficiency.
• Contribute to the identification and implementation of data opportunities that align with business goals and market needs.
• Begin shaping the strategic direction for data analytics within the company, working with senior leadership.

In Six Months, You Will:

• Have established a high-performing, results-driven analytics team, fully integrated with business functions.
• Implemented scalable data solutions on cloud platforms that drive business efficiencies and support data growth.
• Provided strategic insights and recommendations that directly influence key business decisions and market strategies.
• Expanded the use of advanced analytics (e.g., machine learning models) to uncover deeper insights and predictive analytics.
• Have contributed to the company's broader data strategy, ensuring it aligns with business objectives and emerging trends.

Responsibilities:

• Team Leadership & Hiring: Lead the recruitment and setup of a high-performing data analytics team, ensuring the right mix of skills, experience, and capabilities. Mentor and guide team members to ensure continuous development and high performance.
• Data Exploration & Insights Generation: Drive the exploration of large datasets to uncover patterns, trends, and actionable insights that will influence business strategies and decisions.
• SQL & Data Manipulation: Oversee the development of complex SQL queries for data extraction, cleaning, and transformation. Ensure best practices are adhered to when querying and working with data.
• Visualization & Reporting: Lead the creation of impactful visualizations and dashboards using tools like Power BI, Tableau, or others to communicate insights effectively to stakeholders at all levels of the organization.
• Cloud Technologies & Infrastructure: Leverage cloud platforms (e.g., AWS, Azure, Google Cloud) for data storage, processing, and analysis to ensure scalability, performance, and cost-efficiency.
• Process Optimization & Best Practices: Establish and implement best practices for data analysis, reporting, and visualization within the team. Ensure that the data analysis processes are efficient and aligned with business objectives.
• Stakeholder Coordination: Collaborate closely with local markets and business leaders to understand their needs and identify data opportunities that drive business growth and operational efficiencies.
• Strategic Insights & Recommendations: Provide strategic recommendations based on data insights that influence key decisions across the organization. Be a trusted advisor to senior leadership and business stakeholders.
• Team Management: Oversee day-to-day operations of the analytics team, ensuring high levels of collaboration, accountability, and performance.

Key Competencies:

• Leadership & Team Management: Strong ability to build, manage, and motivate high-performing teams, ensuring alignment with business goals.
• Strategic Thinking: Ability to think strategically and drive data initiatives that directly contribute to business growth.
• Analytical Mindset: Expertise in analyzing data to uncover actionable insights and drive business decisions.
• Collaboration: Effective at working with cross-functional teams, including business, IT, and operations, to identify and address business challenges.
• Excellent Communication: Capable of presenting complex data and insights to senior leaders and non-technical audiences in a clear and compelling way.
• Adaptability: Quick to adapt to new technologies, processes, and evolving business requirements.

Required Skills:

• Bachelor's or Master's degree in Computer Science, Data Science, Statistics, Mathematics, or a related field.
• 5-10 years of experience in data analysis, business intelligence, or data science with a strong background in SQL, data visualization, cloud platforms, and Python.
• Proven experience in team hiring, team management, and setting up teams for success in high-performance environments.
• Strong ability to coordinate with business stakeholders, especially in local markets, to identify data-driven opportunities.
• Excellent understanding of data exploration, insights generation, and creating business-impacting reports.
• Hands-on experience with cloud technologies (e.g., AWS, Google Cloud, Azure) for data storage, processing, and analytics.
• Expertise in programming and automation using Python.
• Exceptional communication skills to present complex data insights in a clear, concise manner to business leaders and technical teams alike.
• Experience in implementing best practices in data analysis, reporting, and visualization processes.

Good to Have:

• Experience with machine learning algorithms and techniques.
• Familiarity with big data technologies (e.g., Spark, Hadoop).
• Understanding of data warehousing concepts and experience working with data lakes and data marts.
• Knowledge of statistical modeling and hypothesis testing.
• Experience with version control systems (e.g., Git) to manage code and data models.

Life at GroupM & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical insurance, group retirement plans, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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