Job Description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

As the Global Retail Marketing Associate Director for RazerStore, you will play a central role in developing and executing retail marketing strategies for our own branded stores. Your primary focus is to enhance the in-store experience, drive sales, and achieve BU product sell-through goals. This position requires adept collaboration with cross-functional teams, both internally and globally, to ensure a cohesive and integrated approach.

Global Retail Strategy

• Develop and execute comprehensive retail marketing strategies for our owned physical stores, ensuring a consistent brand experience globally
• Collaborate with regional teams to tailor strategies based on local market insights

In-Store Experience Enhancement

• Innovate and implement strategies to elevate the in-store experience, effectively showcasing our gaming hardware products and creating a compelling environment for customers
• Work closely with store visual merchandising, design and product teams to optimize layouts and displays for maximum impact

Retail Campaign Planning and Execution

• Develop and execute impactful retail marketing campaigns to drive foot traffic, increase brand awareness, and boost sales in our owned physical stores
• Coordinate the creation of marketing materials, in-store signage, and promotional activities

Community Event Planning

• Spearhead the planning and execution of community events within our retail spaces to engage gamers and build a sense of community
• Collaborate with the .com and Social teams to integrate online and offline community initiatives

Achieving BU Product Sell-Through

• Develop and implement strategies to ensure the successful sell-through of Business Unit (BU) products in retail stores
• Monitor and analyze sell-through data, adjusting marketing strategies as needed to meet or exceed targets

Cross-Functional Collaboration

• Work closely with Retail Planning teams to align product availability with marketing strategies
• Collaborate with Retail Operations teams to ensure a smooth campaign execution

Global Marketing Integration

• Coordinate with Global Marketing teams, including Social, Esports, and Community, to ensure alignment and integration of retail store marketing strategies
• Work closely with cross-functional teams, including product marketing, branding, and operations, to align retail marketing strategies with overall business goals.
• Leverage synergies between retail initiatives and broader marketing campaigns.
• Ensure seamless coordination between online and offline marketing efforts.

Data-Driven Analysis

• Utilize data analytics to measure the success of retail marketing campaigns and community events, providing insights and recommendations for continuous improvement
• Collaborate with Retail Operations and Retail Planning teams to track sales performance and customer behavior in our owned physical retail spaces

Pre-Requisites :

• Bachelor\'s degree in Marketing, Business, or a related field with 8 years of relevant experience
• Proven experience in retail marketing, a focus on gaming hardware or consumer lifestyle brand will be a plus
• Strong understanding of creating and implementing retail strategies for owned physical stores.
• Familiarity with the gaming industry and a passion for gaming hardware A track record of fostering a positive and collaborative team culture, empowering team members to excel in their roles
• Ability to manage multiple projects simultaneously, ensuring each is executed efficiently and meets established deadlines
• Excellent communication skills, both written and verbal, with the ability to convey complex ideas in a clear and concise manner

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Razer