Brand Finance is an internationally renowned consultancy, specialising in advising strongly branded organisations on how to maximise shareholder value through effective management of their intangible assets. We work with the CEO's, CFO's and CMO's of blue-chip clients on high profile financial and marketing assignments. The company is headquartered in the UK but has 27 offices globally.
This role will be taking direct responsibility for identifying the needs of clients and projects, writing proposals, and briefing and managing third party contractors where necessary to deliver projects within time, cost and quality parameters. The key markets the role will be supporting are China and ASEAN countries.
Working collaboratively with the Managing Director, individual Strategy Directors, and Research Directors, but with a high degree of day-to-day autonomy, the individual will manage multiple clients and projects simultaneously and ensure that the outputs contribute to deeper insight and to the success of the project.
Will be able to identify appropriate methods and analysis for each problem at hand, and either undertake them personally or be able to directly brief and manage others effectively and in detail.
A willingness to participate in pitches and new business development activities of the company is also required.
The projects Brand Finance undertakes fall under four categories and are provided to broad range of client-side stakeholders.
Valuation - of business brands and other intangible assets for investment strategy, litigation, financial reporting, tax and marketing.
Analytics - marketing budget optimisation, brand equity analysis, brand dashboards.
Strategy - brand and commercial strategy evaluation, licensing and architecture, brand extension, portfolio reviews.
Transactions - brand sale or purchase, fundraising, licensing & franchising.
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