Job Description

Associate Product Manager

• Consumer healthcare
• Developing the Go-To-Market and branding strategies

Our client is a leading pharmaceutical enterprise and they have a comprehensive product portfolio that covers many therapeutic groups. They are looking for an Associate Product Manager to join them in as they expand their business. You will be responsible for developing and executing the annual marketing plan to increase sales, market share and profitability for your assigned portfolio/ brands. You will also be managing the allocated A&P of your products effectively.

Responsibilities:

• Develop and execute market research to gain consumer/customer insights and market trend insights
• Monitor, analyse, evaluate market trends, consumer/customer behaviour & competitor activity to identify new opportunities for the brand. To ensure that marketing mix is aligned to meet changing consumer/customer needs
• Work with other members of the commercial team to establish and execute marketing plan to achieve business goals of assigned portfolio/brand.
• Develop and execute brands plans (including communication development) to deliver business objectives eg. sales, market share, profitability and brand health.
• Manage external and internal partners to deliver brand objectives:

• External: Advertising agency, media agency, PR agency & market research agency

• Internal: Portfolio Development, R&D, Manufacturing, Supply Chain, Sales

• Drive digital marketing & eCommerce.
• Define metrics and KPI to measure the success of the marketing campaigns.
• Serve as a member of the consumer global healthcare brand team for new product development.

Requirements: The ideal candidate possesses a Diploma / Degree qualified with a background in Business, Marketing, Digital Marketing, Life Sciences or Pharmacy. You have at least 3 - 5 years\xe2\x80\x99 hands-on experience in product management & brand marketing in the FMCG / Pharmaceutical Consumer healthcare industry. You possess Digital Marketing and E-commerce knowledge or experience will along with strong strategic, analytical and forecasting skills and excel in execution. A good communicator with excellent interpersonal skills, you will engage with both internal and external stakeholders. You are a proactive, dynamic and agile individual with a strong passion to excel in a highly competitive business environment. Proficiency in Microsoft Excel & Power Point along with knowledge in design software such as Adobe Photoshop/Illustrator will be a strong advantage.

We thank you for your interest and we regret that only shortlisted candidates will be notified. All resumes received will be used for recruitment purposes only.
EA License ID: 11C3242
EA Registration ID: R1108969