Job Description

Marketing Strategy and Execution

• To be conversant in the outcome-based Marketing EDGE tools/process
• To develop and implement strategic marketing plans for assigned brands
• To be astute in identifying key customers / stakeholders and in formulating segment-specific activation strategies
• To closely collaborate with Sales, Medical, Regulatory, Supply Chain, Alliance Management to ensure timely launches/commercialization.
• To develop and execute an effective PR and communications strategy for regional brands to internal stakeholders, healthcare professionals, patients and consumers.
• To develop the right marketing / promotion mix and design the right resources allocations in achieving short-term and long-term top-line and bottom-line targets
• To set relevant Key Performance Indicators and monitor brand performance;
  

• To partner with Sales in driving the integration between Marketing Edge and Sales Edge
• To practice Sales Force Effectiveness (SFE) principles in supporting Call Plan development and sales force training
  

• To design the strategic portfolio and product life cycle management plan
• To be able to identify and assess ideas/opportunities for new products and/or line extensions in related therapeutic areas
• To possess in-depth knowledge of assigned product(s) and therapeutic areas, including disease characteristics and clinical studies
  

• The candidate must be of intrinsically positive nature, strongly driven, and possess leadership potential including a clear ability to communicate, motivate/energize others.
• Strong business acume
• Strong marketing strategic planning and execution
• Strong analytical skills including clear understanding of financial fundamentals and proficiency working with Excel are basic requirements. Working experience with MS Project is an advantage.
• Effective verbal and written communication skills in English.
• Responsible and well-organized
• Interpersonal skills and a good team player with the ability to work with different cultures/personalities essential.
• Accept ambitious/ difficult/ challenging goals, identify gaps and seek to overcome them
• Motivate the team, win commitment and has the tenacity to steer them to the desired conclusion even in difficult times.
• Decide on optimum work approach, maximise use of available technology and other resources for the team and consistently evaluate processes in order to remove bureaucracy and facilitate business expedience.
• Empower team members to make responsible decisions, bringing out trust, confidence and the best in them.
• Develop a \xe2\x80\x98growth\xe2\x80\x99 oriented mindset in the team.
• Encourage innovation and creativity and coach the team to think out of the box with a problem solving mindset
• Challenge \xe2\x80\x9cstatus quo\xe2\x80\x9d within the team. Set improvement targets to drive productivity.
• Promote business partnering mindset and cross functional work groups on projects.
• Engage and strive for win-win solutions with stakeholders to achieve business objectives.
• Always placing the company\xe2\x80\x99s and customers\xe2\x80\x99 interests first and understanding the implications when making tactical decisions.
• Anticipate the changing dynamics in the healthcare market place and diverse customer sets and has both long term and short term plans.
• Build an effective team within a function or country by leveraging on their strengths and harnessing their diversity.