Job Description

Purpose of the role

The Director is a senior strategic position providing leadership to a division/practice or team within the LEWIS account servicing structure. This person plays a core role in the senior management team, ensuring that their division/practice or team delivers a profitable, creative and forward-thinking client service. The Director plays a critical role in the new business process, guiding pitch teams through the creative and pitching process with the client. In addition, they are responsible for developing client relationships by identifying and selling additional services, directly impacting revenues and income.

Key responsibilities and tasks New Business

• Leads the new business process in collaboration with the Managing Director and/or the local and regional leadership team, making key decisions and playing a crucial role in selling LEWIS credentials throughout the tender process
• Leads credentials and pitches for clients, developing the strategic insight, messaging and creative concepts
• Generates, identifies and nurtures new business prospects and maximises opportunities for new clients from within extended network
• Responsible for programme pricing and proposals, ensuring fast turnaround of proposals to clients and prospects
• Responsible for P&Ls ensuring revenue growth, proper tracking and capturing of projects and retainers and maintaining acceptable profit margins Client Management
• Works as a senior leader, ensuring account profitability and optimising revenues for the business
• Demonstrably grows client revenues, in line with the profitability of accounts and projects
• Drives a proactive approach to upselling services/projects and increasing retainer budgets
• Directs and manages strategic relationships with the client, providing insight and counsel acrossall aspects of the marketing and communications spectrum
• Takes responsibility for ensuring excellent client communication at all levels; defining KPIs,deadlines and service agreements
• Delivers an added-value consultancy and works closely with clients to direct campaigns andintroduce services and products across traditional and emerging communications channels Content
• Oversees the creation of high quality and engaging content, providing knowledgeable quality control and guidance to their practice
• Works with the client to develop and implement an impactful content strategy, delegating responsibilities to direct and wider team members where possible
• Works with content specialists (where possible) to improve own and others knowledge of content trends, driving a commitment to excellent story-telling

• Actively promotes the use of digital products internally whilst developing the uptake of services offered by LEWIS, including specialist solutions provided by the digital team
• Uses social media to recognise trends and proactively promotes new tools, solutions and processes to continuously evolve and optimise client PR campaigns across the business
• Provides social media insight as well as strategic management of client activity
• Works collaboratively with other teams increase the utilisation and selling of digital services Team working and development
• Takes overall leadership responsibility for their practice, including coaching, supervision, assessment and reviews of all team members
• Helps build a high calibre, talented and motivated team - nurturing and preserving the LEWIS culture
• Sets strategic team objectives on a weekly, monthly, quarterly and annual basis
• Defines deliverable client objectives and sets standards of excellence for all client activity, drivingcommitment from all levels of the team
• Acts as a respected line manager, working closely with line reports to maximise strengths,improve weaknesses and support career development
• Works with the Talent team to recruit high calibre candidates into the team and develop andinitiate hiring strategy in line with projected organisational requirements
• Works with the HR team to reward, retain and develop the team and resolve any performanceissues, offering suggestions and improvements for the benefit of the wider local team General
• Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues
• Takes a proactive role in promoting the LEWIS brand, its identity, values and work
• Supports the HR / talent team by promoting, both internally and externally, opportunities at LEWISacross social media and via the referral scheme
• Works with the HR / talent team to create succession plans and career paths
• Maintains a detailed and up-to-date knowledge of industry (competitors\xe2\x80\x99 and clients\xe2\x80\x99) activities
• Overall, acts as a guardian of best practice About you
• Highly commercial, with strong strategic client consultancy skills
• Relevant experience of working in a B2B, corporate, consumer or digital communications agencyenvironment at an Associate Director, Director or Head of level
• Well versed in social media and the integration of digital marketing into the wider communicationslandscape
• Able to provide consultancy on comms requirements as well as broader marketing strategy
• A track record of retention and the profitable growth of existing accounts
• Demonstrable success at securing new business and increasing client revenues
• Considered, assertive and influential; a strong leader with the skills and aptitude to develop andmotivate a team