Job Description

Responsibilities * Creates and maintains social media marketing platforms to promote RWS restaurant brands, attract & engage followers * Works closely with internal stakeholders, F&B Outlet Mana Responsibilities Creates and maintains social media marketing platforms to promote RWS restaurant brands, attract & engage followers Works closely with internal stakeholders, F&B Outlet Managers, Chefs, to develop social media content for individual restaurant branding and marketing campaigns not limiting to festive/celebrity chefs' visits/seasonal menu and promotional activations Reporting to Assistant Director & Director of Food & Beverage Interacting with customers, ensures timely responses in conjunction with F&B Outlet Managers Interacts with Resort Marketing and other key stakeholders to ensure consistent brand representation. Analyzing F&B's digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements Researching social media trends and informing management of changes that are relevant to the company's marketing activities Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs Stay up to date with latest social media best practices and technologies. Work with copywriters and designers to ensure content is informative and appealing Requirements Bachelor's Degree in Communications, Marketing/Advertising or related quantitative field. 3 years of proven Social Media experience At least 2 years' experience in the relevant managerial role Social Media Strategist using social media for brand awareness and impressions Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices Understanding of SEO and web traffic metrics Experience with doing audience and buyer persona research Good understanding of social media KPIs Familiarity with web design and publishing Excellent multitasking skills Great leadership skills Critical thinker and problem-solving skills