Job Description

Responsibilities * Conceptualization of advertising and promotional (A&P) plans, initiatives, and activities in line with the brand's business plans and strategies across offline and online channel Responsibilities Conceptualization of advertising and promotional (A&P) plans, initiatives, and activities in line with the brand's business plans and strategies across offline and online channels Supervise ongoing projects and ensure smooth execution in a timely manner Develop and maintain strong working relationships with internal stakeholders, strategic marketing partners in formulating and implementing A&P initiatives Actively track and analyse brand performance through campaign results and implications to maximise ROI and report completion of key deliverables Monitor all A&P expenditure to ensure conformity to planned deployment Develop creative promotional campaigns to achieve sales objectives Identify opportunities within the current business model to optimize revenue growth Copywriting and proof-read marketing content for offline and online communication channels Manage content on brand websites and social media channels such as Facebook and Instagram Seek new opportunities for partnerships and collaborations Build and maintain good, personal relationships with community and press Coordinate press, KOLs, influencers send outs (PR kits and press release) Monitor media reporting, competitor marketing activities Any other tasks as and when assigned by immediate superiors Requirements Degree in Marketing and / or equivalent field At least 3-4 years of experience in Marketing, A&P, Marketing Communication in retail industry will be desired. Knowledge on digital marketing, analytic tools, and CRM to drive effectiveness and gain relevant actionable insights is an added advantage Strong digital marketing skills including SEO, SEM, marketing analytics Advantage to have photography, graphic, web design and video editing experiences Ability and willingness to execute hands-on, where required to support Brand's development Detail-oriented, independent, with excellent business acumen Excellent interpersonal and communication skills with strong project management skills