Job Description

COMPANY DESCRIPTION
As Singapore’s leading supermarket retail player and a household name close to all, we have grown with you over the years. It is now your turn to grow an exciting new career and fulfil your aspirations with us. Join us as we embark on a journey to make lives better for our customers, community, environment and employees. At NTUC FairPrice, we offer you more than just a job. We are committed in giving our employees a rewarding career through comprehensive development opportunities. We promise a wonderful workplace culture with ample opportunities for growth at different levels of your career. Every of our 10,000 employees across Singapore is important. If the prospect of working in an organization at the forefront of retail technology and innovation excites you, look no further. Grow your career with us today and make a difference. .
DESIGNATION : Asst/Manager (CRM)

RESPONSIBILITIES
Job Summary As the CRM Manager for Lifecycle Programmes, you will be in charge of building and managing marketing programs that cut across all aspects of the customer’s lifecycle journey - all the way from welcoming a new-to-platform user, to building them up to become loyal super-customer. You will work across creative and data-driven teams to plan, develop, and orchestrate campaigns across all customer communication channels (i.e. Email, Mobile Push Notifications, SMS).
In this role, you will also work with cutting-edge Marketing Technology platforms to push the boundaries of data-driven customer communications. A regular day-to-day will include building and testing different content ideas, customer segments, personalisation formats, and optimising campaigns to achieve a seamless customer experience for FairPrice customers and meet business objectives.
Key Responsibilities

• Adopt a customer-first mindset, chart out the different areas of the customer journey, and develop campaign flows to nudge users from one touchpoint to the next
• Conceptualise content ideas and work closely with creative and Martech teams to actualise them into automated customer journeys and campaigns on Salesforce Marketing Cloud
• Take ownership to plan, setup, and launch daily campaigns across all CRM touchpoints (E.g. Email, Mobile App Push Notifications, SMS channels)
• Understand commercial business objectives and work with data teams to conduct actionable analyses to uncover opportunities and gaps in the user lifecycle, and identify new areas to grow the Lifecycle campaign portfolio
• Track, measure, and report on the performance of these customer communications, design and conduct A/B tests for iterative optimisation and improvement (E.g. campaign triggers, subject lines, sales copy, send timing and frequency)
• Work closely with technical stakeholders to develop mastery of our CRM platforms in order to constantly experiment and push the boundaries of our customer communications

QUALIFICATIONS
Key Competencies

• Strong willingness to learn and grow independently
• Strong interest in being at the forefront of e-commerce, marketing, and technology
• Excellent communication skills
• Diligent in execution and able to think critically
• Able to handle data and relate them to qualitative aspects of work
• Proficiency in HTML, Excel, SQL is a plus
• Prior experience in ecommerce is a plus
• Prior experience in Marketing Cloud platforms (i.e. salesforce, oracle) is a plus

What we offer

• Be a part of a high performance, highly professional & entrepreneurial team
• Witness cutting edge E-commerce in a leading homegrown brand, and play a part in being the driving force behind our success
• Work with experienced, motivated and talented colleagues from all over the world
• Opportunity to see your inputs and initiatives take flight to drive real business impact

OTHER INFORMATION
Working Location: NTUC FairPrice Hub, 1 Joo Koon Circle