Job Description

## About PDAXAt PDAX, we believe that the future of money is digital, and our mission is to empower all Filipinos to grow their wealth through blockchain technology.As one of the first crypto firms in the Philippine market, we feel a sense of duty to our users and to the ecosystem to set the standard for safety, ease of access, and reliability. We expect our team to share in this responsibility and cherish our vision of a more open and equitable financial system.We are looking for new team members that are passionate about cryptocurrency, want to work in a disruptive, fast-growing industry, and thrive in a start-up environment.If this sounds like you, then we'd love to talk!## About the RoleThe NFT Customer Acquisition Head is responsible for acquiring and maintaining users for the company's NFT Marketplace Platform. He/she will be working with the PDAX Marketing Department in executing campaigns that will further drive users into the platform.## General Responsibilities

• Utilize a deep understanding of web2, web3, and consumer behavior to drive marketing initiatives that are innovating and groundbreaking.
• Be a storyteller and expert communicator to best reach and engage each NFT creator's target audience.
• Work with the NFT Curation Team in creating and pitching marketing strategies for the launch of various creator's NFT collections.
• Work with the Marketing Department in executing NFT marketing strategies leading up to the drops / launch dates of various NFT collections.
• Oversee a team of Community Managers who are tasked to build a vibrant and active NFT Marketplace Community.
• Maintain a rolling marketing calendar to ensure constant marketing presence for the NFT Marketplace Platform in general and for specific NFT collections.

## Qualifications

• Strong previous work experience in marketing/advertising and similar disciplines.
• Experience with retail customer acquisition.
• Experience working with a range of cross-functional teams - product, community, design, to develop and execute marketing strategies.
• Experience developing and driving marketing strategies at an agency or consumer brand.
• Well-versed in managing multi-channel campaigns with an understanding of marketing funnels and how different channels drive impact.
• Knowledgeable on web3, metaverse, and NFTs including Crypto Punks and BAYC, including the prevailing business models & community engagement strategies these projects utilize.

## Our Culture1. We do the right thing. In all dealings, we act with integrity, diligence, and in good faith.
2. We think about the customer. We solve problems for our users.
3. We love crypto. We are passionate about cryptocurrency, financial markets, and how technology is changing lives.
4. We strive for excellence. We love challenges; we raise the bar in everything: our products, services, processes, and people.
5. We focus on the mission. We take ownership. We are proactive and we work hard to deliver high-impact results at a rapid pace.
6. We exercise leadership. In any role we play, we strive to be effective leaders.
7. We believe in continuous learning and growth. We pursue growth, learning and development, and are eager to give and receive feedback.Job Type: Full-time