B2b Content Strategist
Singapore, Singapore
Job Description
A leading SG-based telecoms client is seeking a B2B Content Strategist (on-site role) who will join the Global Enterprise Marketing team and play a key role in driving effective marketing content and customer insights. They will contribute to content brainstorming, writing, publishing, and promotion across various channels, including social media, email marketing, website management, and external media platforms.
RESPONSIBILITIES
- Develop and execute content marketing strategies and campaigns aligned with customer journeys/ lifecycles of target enterprises to engage and generate qualified leads for conversion.
- Plan/create/edit a wide range of content, including web landing pages, marketing emails, podcasts and videos, social media posts, articles (short/long form), white papers, webinars, case studies and other customer-facing marketing collateral.
- Research & leverage data for building the content strategy.
- Experienced in managing digital channels such as social media (LinkedIn, YouTube), websites, and e-newsletters.
- At least 3-4 years of content marketing and communications expertise in the B2B technology or IT sector.
- Fluent and highly proficient in English.
- Demonstrates understanding of project management, including editorial calendar planning, meeting publishing deadlines, and building strong relationships with internal and external partners.
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Job Detail
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Job IdJD1372619
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned