Job Description

Company Description

The Bosch Group is a leading global supplier of technology and services, employing roughly 400,500 associates worldwide and generating sales of 78 billion euros in 2017 (preliminary figures). Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group\xe2\x80\x99s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technologies that is \xe2\x80\x9cInvented for life.\xe2\x80\x9d

Robert Bosch (South East Asia) Pte Ltd is a regional subsidiary of the Bosch Group, representing the Group\xe2\x80\x99s interests in Southeast Asia, where it is currently present in all ASEAN member countries. The company is active in all the company\xe2\x80\x99s four business sectors of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Asia Pacific headquarters for its Automotive Aftermarket, Building Technology and Bosch Software Innovations businesses, as well as operations for Corporate Research and Advance Engineering, and Information Technology, are part of Robert Bosch (SEA) Pte Ltd. In Bosch, we are committed through our EVP ensuring all our associates to GROW, ENJOY and INSPIRE during their journey with us.



The candidate will hold dual responsibilities, Regional & Local.

• ASEAN countries include Malaysia, Indonesia, Thailand, Singapore, Vietnam & Philippines
• APAC countries include Malaysia, Indonesia, Thailand, Singapore, Vietnam, Philippines, Australia, Japan, Korea & China

Kindly find the Area - Weightage- Scope below:

Social Media - 30% - Regional:

• Develop and implement social/digital communication strategies and execution of comprehensive social media marketing plans and programs (short & long term) alongside agencies.
• Work together with APAC countries in brainstorming, planning, and executing Social Media Strategies to ensure the strategy both regionally & locally are aligned.
• Develop engaging and creative content for regular scheduled post which acquaint audiences and promote brand-focused messages.
• Budget management: utilizing funds that secure the best return of investment.
• Main contact window between ASEAN team and APAC & Global team.

Social Media - 30% - Local- SG:

• Contribute to brand resonance- which in turn will drive traffic contributing to e-commerce growth (e-store) & workshops.
• Work closely with channel team to boost workshop awareness on social media.
• Plan, develop and implement online campaigns to achieve KPIs defined.

eCommerce - 40% - Regional:

• Work closely & support countries in e-commerce Turnover target.
• Monitor country\xe2\x80\x99s sales plan vs e-store performance (implement extra campaign and secure additional budget to boost sales if needed).
• Boost visibility on marketplaces (Shopee & Lazada) for ASEAN, leverage on the synergies with other division.
• Work closely with legal team to craft agreement for countries.
• Main contact window between ASEAN team and Global team.

eCommerce - 40% - Local- SG:

• Work closely with e-Dealer to achieve key sales KPIs defined for SG e-stores.
• Lead continuous improvements on user experience via interactive layout on e-store.
• Maintain A+ Content/ product information in e-store (based on product pictures, written description, content details).
• Monitor ROIs and utilize funds that secure the best return of investment.

Marketing Communication - 25% - Regional:

• Co-develop Brand Marketing Plan
• Support to establish integrated campaign platforms and toolkit to communicate the brand message, provides as guide for any localization.
• Work closely with the product marketing/ channel team to define upcoming launch/ calendar.
• Align the creative direction for the brand and all aspects of ATL & BTL to ensure CI-compliance.
• Coordinate to implement plans in the marketplace and monitor the performance of the support plans in a multi-functional team.
• Be a consultant on day-to-day activities of the Marcomm team and ensuring that the marketing objectives are implemented.

Event Management - 5% - Local- SG:

• Support Singapore team to host events.

Qualifications

• Bachelor\'s degree in marketing, communications, or a related field.
• 3+ years of work experience related to e-Commerce.
• Familiar with eCommerce platform like Shopee, Lazada & Amazon, working in marketplace is a plus.
• Familiar with major social media platforms such as Facebook, Instagram, Xiao Hong Shu and more.
• Experience in at least one of the following: Social media marketing/ Content Development/ Social Media Management
• 3+ years Digital Marketing, knowledge of SEO, keyword research and Google Analytics
• Experience in Project Management
• Familiar & experienced in delivering a range of project type alongside agency, the following are mandatory.
• Communication: above the line & below the line
• Experience: overall project delivery processes such as Initiation, Planning, Executing, Monitoring and Controlling, and Closing
• Collaborative, flexible and a solution-oriented approach to project management
• Financial Planning & Monitoring
• Experience in agency management is preferred
• Have good communication skill and have strong negotiation and conflict management skill.
• Effective communication skills and a sense of ownership and drive.
• Positive and highly motivated attitude.

Additional Information

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Bosch