Job Description

Key Responsibilities

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1.

Strategic Leadership

Define and implement long-term brand and market strategies aligned with global headquarters. Drive annual business planning including market entry strategies, product roadmap, and marketing budgets. Identify emerging opportunities, market trends, and risks in the smartphone industry.

2.

Brand & Marketing Management

Lead 360 brand building: ATL, BTL, digital, social media, PR, and event activations. Develop localized brand strategies to strengthen consumer engagement and improve brand awareness. Oversee media planning, campaign execution, and performance tracking (ROI, KPIs).

3.

Sales & Channel Development

Work closely with sales leaders to design retail, e-commerce, and operator partnership strategies. Optimize distribution networks to maximize market coverage and profitability. Support regional channel partners with joint business planning and co-marketing initiatives.

4.

Product & Portfolio Strategy

Coordinate with HQ product teams to align product launches and feature roadmaps with market demand. Conduct consumer insight research to guide product positioning, pricing, and promotional strategies. Ensure successful end-to-end product launch execution.

5.

Leadership & Team Management

Build, lead, and mentor a high-performing cross-functional team (marketing, branding, retail, and digital). Foster collaboration with regional offices and global HQ to ensure alignment. Drive a performance-driven culture with clear KPIs and accountability.

6.

Stakeholder & External Relations

Manage relationships with key partners including retailers, operators, media, and government bodies. * Act as the public representative of the brand at major industry events, conferences, and product launches.