Job Description

Global Operations



Brand Innovation Product Operation Manager - Global Monetization



Location

:



Singapore



Employment Type

:



Regular



Job Code

:



A229633



Responsibilities

Team Introduction:

Creativity is the soul of advertising. TikTok's Creative Product Operations Team develops world-leading technical solutions for the creation, interpretation, and optimization of ad creativity. Our mission is to empower and inspire advertisers, creators, and third-party participants within the ecosystem, delivering the most engaging creative experiences to end users.



We are user-oriented and committed to technological excellence. Our goal is to drive and lead technological innovation in the ad tech and creative industry, providing product power and value to our clients, creators, and the entire ecosystem.



1. Familiar with the logic of monetization products such as brands, creators, and effectiveness, formulate strategies based on customer types, strengthen the market communication power and influence of consideration products, fully convey product value, and be responsible for the growth of consideration ad revenue on the platform.

2. Understand the brand marketing logic and requirements of customers, and improve advertising effectiveness through means such as industry research, data analysis, case studies, and methodology guidance to help customers build their brands and solve business problems.

3. Explore consideration creative content in combination with the non-China creator ecosystem, leverage different advertising products to amplify product effectiveness, and build comprehensive brand marketing solutions.

4. Effectively collaborate with various departments such as product, data, sales, and strategy to increase product usage scale and drive continuous iteration and optimization of products.



Qualifications



Minimum Qualifications

1. Bachelor's degree or above, with over 5 years of experience in advertising agencies, media platforms, or brand owners, preference given to those familiar with the automotive, luxury goods, beauty, or FMCG sectors;

2. English proficiency to serve as a working language, excellent language and written expression skills, with overseas study or work experience;

3. Keen business insight and market research capabilities, understanding of international markets, excellent Data Analysis awareness and structured thinking, and good logical reasoning;

4. Open and flexible thinking, curiosity, and self-motivation, proficient in XFN communication and collaboration, with strong on-the-spot adaptability and stress tolerance.



Job Information



About TikTok



TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



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Why Join Us



Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.



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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.



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Diversity & Inclusion



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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.