BRAND MANAGER, RARE DISEASE
Do you have expertise in, and passion for, Marketing? Would you like to apply your expertise to impact the lives of patients in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!
ABOUT ASTRAZENECA
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world\xe2\x80\x99s most serious diseases. But we\xe2\x80\x99re more than one of the world\xe2\x80\x99s leading pharmaceutical companies. We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear \xe2\x80\x93 shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalise and scale it.
Our Singapore Marketing Company (SGMC) is responsible for the marketing of our medicines in Singapore. Here you\xe2\x80\x99ll also find colleagues from AstraZeneca\xe2\x80\x99s corporate functions and our Asia and International regions\xe2\x80\x99 sales and marketing teams. As a member of the Singapore Association of Pharmaceutical Industries (SAPI), all of our sales, marketing and communications activities are subject to the SAPI Code of Conduct.
BUSINESS AREA \xe2\x80\x93 Singapore Marketing Company, Rare Disease Business Unit
AstraZeneca is accelerating the expansion of our geographical footprint in rare diseases following the acquisition of Alexion in 2021. Rare diseases is a high-growth therapy area with rapid innovation and significant unmet medical need. Over 7,000 rare diseases are known today \xe2\x80\x93 yet less than 1% of them have an approved treatment.
As we begin to build our position as a Rare Disease leader, we seek a Brand Manager to join our Rare Disease Business Unit in Singapore. The Brand Manager will report to the Commercial Lead of Rare Diseases Business Unit to develop and lead the AZ Rare Disease Brand strategy to the local market, including tactics and execution.
What you\xe2\x80\x99ll do
Your marketplace insights and patient focus will shape and direct strategic marketing plans for the product lifecycle, ensure execution of the brand plan for long-term brand success and develop clear country value propositions for patients and healthcare professions.
An originator, you will be responsible for brand success by employing cross-functional engagement strategies, exploring new and innovative approaches to brand communications and responding to constructive feedback internally and externally.
Essential for the role
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