Brand Marketing Executive (banking, Central)

SG, Singapore

Job Description

We are seeking a dynamic, creative and highly organised individual to join our Brand and Partnerships team. This role offers a unique opportunity to drive marketing and business outcomes for business. You will be instrumental in executing impactful campaigns, fostering strategic partnerships, and enhancing our brand presence across various channels.





12 month contract



Salary up to $7000



Location: Central





Key Responsibilities:



1. Campaign Strategy and Execution:


Lead the end-to-end execution of marketing campaigns, from planning and project management to timely delivery and performance tracking. Effective management of external creative and media agencies to ensure timely execution of initiatives. Collaborate with media agencies and internal business analytics teams to demonstrate campaign attribution and measurable impact on business objectives. Ensure consistent application of brand identity across all marketing materials to strengthen brand recognition.


2. Campaign and Results Tracking:



Leverage data-driven insights and experimentation to optimise campaign performance, inform decision-making, and understand consumer behaviour. Define, track, and analyse key business and marketing KPIs to glean actionable insights, formulate hypotheses, and continuously improve future campaigns.


3. Support in Driving Strategic Partnerships:



Assist and support in driving partnership discussions, coordination, campaign and tactical execution, integration of products/services into the partnership. Stakeholder management that includes managing and running of the weekly cadence, budget tracking and supporting key business review sessions

4. Stakeholder Management:



Drive cross-functional collaboration and alignment with internal and external stakeholders, fostering relationships and ensuring cohesive execution. Work closely with product teams and other relevant departments to improve user experience and optimise marketing campaign effectiveness, as well as ensure alignment on business outcomes of marketing campaigns


5. Operational Support:



Track redemptions, manage merchandise inventory, and ensure payment data accuracy.


6. Budget Management:



Manage spend and budget projections and ensure timely cost submissions.


7. Events Planning and Execution:



Plan and execute engaging brand and partnership-related events and customer activations to drive brand awareness and engagement.


8. Customer Feedback:



Monitor and analyse customer feedback through surveys to identify areas for improvement and inform future strategies.

PERSOLKELLY Singapore Pte Ltd o RCB No. 200007268E EA License No. 01C4394 o EA Registration No. R21103542 (Ling Kai Jin)


By sending us your personal data and CV, you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its affiliates to collect, use and disclose your personal data for account creation in GO and the purposes set out in the Privacy Policy https://www.persolkelly.com.sg/policies . You acknowledge that you have read, understood, and agree with GO's Terms of Use https://go.persolkelly.com/Tac and the Privacy Policy. If you wish to withdraw your consent, please email us at dataprotection@persolkelly.com. Please feel free to contact us if you have any queries.

Beware of fraud agents! do not pay money to get a job

MNCJobz.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Job Detail

  • Job Id
    JD1652977
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    SG, Singapore
  • Education
    Not mentioned