Brand Marketing Manager (retail Fmcg Or F&b, Office Hours)
Singapore, Singapore
Job Description
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DUTIES AND RESPONSIBILITIES:
- Leads consumer and brand learning plan development and oversees execution and findings of research studies
- Build and increase company-wide awareness about key developments
- Identify, plan and execute projects/campaigns for brand development
- Analyse and evaluate effectiveness of each project / launch
- Manage service partners (PR agencies) and build good relationship with key media for PR coverage of important events/activities
- Support the Head of Marketing in delivering Brand campaigns that support business strategy, market goals and organisational objectives
- Execution of Koufu\xe2\x80\x99s marketing communication initiatives that are aligned with Brand positioning and philosophy
- Trade mark registration and related matters
- Review and assess sponsorship request, drives sponsorship strategies and sponsorship events for the company
- Oversees in strategic planning and making sure timely execution of overall Marketing Calendar
- Stay current on market trends and competitive activity
- Develop promotional programmes and managing marketing budget
- Oversees the planning and conducting of market research
- Work collaboratively with in-house or external design agencies to execute designs
- Analyse and evaluate effectiveness of each project / launch
- Oversee press releases, speeches, marketing collaterals, articles, corporate video, brochures and presentation materials
- To provide guidance to plan and coordinate campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimisation.
- To collaborate with other departments such as Operations, Projects, Procurement, and Finance teams for campaign delivery and project implementation.
- Generate and prepare weekly and monthly marketing reports for the Operation and Management\xe2\x80\x99s review
- Diploma or Degree in Marketing / Communications with at least 2 years in supervisory role
- Must have experience in brand management in F&B industry
- Translate texts from English to Chinese (and vice versa)
- Has strong proficiency in in English and Mandarin (in order to liaise with Mandarin speaking associates)
- Pleasant disposition, positive and assertive
- Excellent interpersonal skills, with the ability to thrive in a fast moving and highly challenging environment
- Able to start work immediately or within a short notice
- Must be willing to work in Woodlands
Align Recruitment Pte Ltd (20C0253)
Tee Siew Mei (Reg No: R1219651)
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Job Detail
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Job IdJD1290399
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned