Responsible for the company's brand communication efforts, enhancing brand influence through content planning and operational strategies;
Manage and operate Chinese social media platforms (e.g Rednote), including copywriting, video script planning, and other maintenance and management tasks;
Plan and execute user marketing campaigns, including competitive research, campaign planning, marketing copywriting, and data analysis, to support user retention and growth goals;
Maintain and operate the company's official website, ensuring timely updates of the latest brand campaigns and promotional materials;
Continuously research the latest user growth strategies in the industry and closely monitor competitors' activities and performance data.
Job RequirementsJob Requirements:
Minimum 3 years of relevant experience in brand operations;
At least Bachelor's degree in Journalism, Marketing, or related fields;
Strong writing skills and creative thinking, capable of independently drafting marketing campaign copy;
Experience in the financial industry is preferred; individual experience in stock or options trading is a plus;
* Conversant in English and strong written and verbal communication skill in Chinese/Mandarin to manage chinese social media platforms and liaise with internal and external stakeholders.
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