Job Description

• Responsible for planning, organizing and carrying out bank wide branding activities.

• Evaluate opportunities for partnerships, sponsorships, CSR and advertising on an on-going basis.

• Responsible for planning and coordinating for sponsor events.

• Responsible for coordinating the annual budget for marketing and publicity of the branch, drafting proposals, project implementation and post evaluation of marketing, publicity and brand sponsorship activities.

• Review design of advertising and publicity materials.

• Manage the production of corporate collaterals, corporate advertising / branding materials, including Video & photograph filming, editing and related issues.

• Responsible for the management of CI and VI of the branch as well as its applications, including drafting different types of brand publicity materials and reviewing of advertising designs. Collection of branding, products and other advertising materials of the branch, and carrying out advertising activities in coordination with key corporate image and products of the branch.

• Responsible for relationship maintenance with local associations and partners; follow up daily correspondence of the partners, prepare for forums and events, as well as drafting the relevant report.

• Responsible for media-buy agency management, including pitching, daily management and post-service evaluation of media agent of the branch.

• Chinese & English bilingual translation for internal documents & minutes, as well as publicity materials.

• Other assigned duties.

• Background in Corporate Brand Building, Event Organizing, Media related working experience or Business Administration or its equivalent

• At least 2-3 years of brand management or related working experience

• Comfortable to multi-task under tight deadlines

• Effectively bilingual in Chinese and English so as to communicate effectively with Head Office

• Experience in bilingual copywriting and editing